The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Events / Hybrid
A hand ball that could save your life.
Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund
Client: Borussia Dortmund Category: Events / In-Person
Wear 'Em Out Store
Agency: Edelman / New York + United Entertainment Group / New York
Client: eBay Category: Events / In-Person
Stranger Things Global Rift Takeover
Agency: Netflix / Los Angeles + Giant Spoon / Los Angeles
Client: Netflix Category: Events / In-Person
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Events / In-Person
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Events / In-Person
The Voice Of Reunion
Agency: Ogilvy México / Mexico City + Eco / Mexico City
Client: AB InBev Category: Events / Virtual
We Are Mello
Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Annual ID:
OS23_EX046M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Events / In-Person
Annual ID:
OS23_EX035M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Events / In-Person
Annual ID:
OS23_EX036M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund
Client:
Borussia Dortmund
Title:
A hand ball that could save your life.
Category:
Events / In-Person
Annual ID:
OS23_EX037M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FUSE Create / Toronto
Client:
Hilton
Title:
Hilton on the Green
Category:
Events / In-Person
Annual ID:
OS23_EX038M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Edelman / New York + United Entertainment Group / New York
Client:
eBay
Title:
Wear 'Em Out Store
Category:
Events / In-Person
Annual ID:
OS23_EX039M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Netflix / Los Angeles + Giant Spoon / Los Angeles
Client:
Netflix
Title:
Stranger Things Global Rift Takeover
Category:
Events / In-Person
Annual ID:
OS23_EX040M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Annual ID:
OS23_EX041M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Events / In-Person
Annual ID:
OS23_EX042M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy México / Mexico City + Eco / Mexico City
Client:
AB InBev
Title:
The Voice Of Reunion
Category:
Events / Virtual
Annual ID:
OS23_EX043M
Award:
2023 Experiential & Immersive Merit Award
Agency:
GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Annual ID:
OS23_EX044M