The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Integrated Digital & Physical Product / Promotional
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Physical Product / Promotional
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Physical Product / Promotional
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
Loving Touch
Agency: Publicis One Touch / Hamburg
Client: Beiersdorf AG/ NIVEA Category: Innovation & Transformation / Innovation in IP & Product Design
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in IP & Product Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in IP & Product Design
Digital Ink Pen
Agency: COLORPIK INC / New York
Client: COLORPIK Category: Innovation & Transformation / Innovation in IP & Product Design
Forced Packs
Agency: Ogilvy Mumbai / India
Client: Cadbury Bournvita Category: Physical Product / In-Market
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Physical Product / In-Market
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client: Swedish Heartchild Foundation Category: Physical Product / In-Market
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Physical Product / In-Market
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Physical Product / In-Market
Cap The Tap
Agency: Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client: Finish / Reckitt Category: Physical Product / In-Market
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Physical Product / In-Market
Shared Safety
Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client: Hoban Construction + Pluxity Category: Integrated Digital & Physical Product / In-Market
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings Category: Digital Product / Promotional
Award:
2023 IP & Product Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS23_IP027M
Award:
2023 IP & Product Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Product / Promotional
Annual ID:
OS23_IP017M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Physical Product / Promotional
Annual ID:
OS23_IP018M
Award:
2023 IP & Product Design Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_IP029M
Award:
2023 IP & Product Design Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_IP030M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Annual ID:
OS23_IP031M
Award:
2023 IP & Product Design Merit Award
Agency:
Publicis One Touch / Hamburg
Client:
Beiersdorf AG/ NIVEA
Title:
Loving Touch
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP032M
Award:
2023 IP & Product Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP033M
Award:
2023 IP & Product Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP034M
Award:
2023 IP & Product Design Merit Award
Agency:
COLORPIK INC / New York
Client:
COLORPIK
Title:
Digital Ink Pen
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP035M
Award:
2023 IP & Product Design Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Bournvita
Title:
Forced Packs
Category:
Physical Product / In-Market
Annual ID:
OS23_IP019M
Award:
2023 IP & Product Design Merit Award
Agency:
Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Physical Product / In-Market
Annual ID:
OS23_IP020M
Award:
2023 IP & Product Design Merit Award
Agency:
ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Physical Product / In-Market
Annual ID:
OS23_IP021M
Award:
2023 IP & Product Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Physical Product / In-Market
Annual ID:
OS23_IP022M
Award:
2023 IP & Product Design Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Physical Product / In-Market
Annual ID:
OS23_IP023M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client:
Finish / Reckitt
Title:
Cap The Tap
Category:
Physical Product / In-Market
Annual ID:
OS23_IP024M
Award:
2023 IP & Product Design Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Physical Product / In-Market
Annual ID:
OS23_IP025M
Award:
2023 IP & Product Design Merit Award
Agency:
Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client:
Hoban Construction + Pluxity
Title:
Shared Safety
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS23_IP028M