The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Battle of the Baddest
Agency: 750mph / London + Accenture Song + Droga5 / New York City + Park Pictures
Client: General Entertainment Authority / Saudi Media Company / Category: Sound Design
Cyberpunk 2077: Phantom Liberty — Trailer
Agency: Juice + Goodbye Kansas Studios + CD PROJEKT RED / Warsaw
Client: CD PROJEKT RED Category: Sound Design
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Sound Design
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Sound Design
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Artist / Brand Collaboration
COCA-COLA MASSITA
Agency: Coca-Cola Korea / Seoul + Ogilvy Korea / Seoul + Planit Production / Seoul + nvrmnd / Seoul
Client: Coca-Cola Korea Category: Artist / Brand Collaboration
Diablo IV
Agency: 72andSunny / Los Angeles + Activision Blizzard + Dissidence / Paris + Work Editorial
Client: Blizzard Entertainment Category: Artist / Brand Collaboration
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Artist / Brand Collaboration
RESISTRUMENTS
Agency: Jung von Matt AG / Hamburg
Client: ArtHelps Category: Music Adaptation / Instrumental
Award:
2024 Music & Sound Craft Merit Award
Agency:
750mph / London + Accenture Song + Droga5 / New York City + Park Pictures
Client:
General Entertainment Authority / Saudi Media Company /
Title:
Battle of the Baddest
Category:
Sound Design
Annual ID:
OS24_MS048M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Juice + Goodbye Kansas Studios + CD PROJEKT RED / Warsaw
Client:
CD PROJEKT RED
Title:
Cyberpunk 2077: Phantom Liberty — Trailer
Category:
Sound Design
Annual ID:
OS24_MS049M
Award:
2024 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Sound Design
Annual ID:
OS24_MS050M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Sound Design
Annual ID:
OS24_MS051M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS044M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Coca-Cola Korea / Seoul + Ogilvy Korea / Seoul + Planit Production / Seoul + nvrmnd / Seoul
Client:
Coca-Cola Korea
Title:
COCA-COLA MASSITA
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS045M
Award:
2024 Music & Sound Craft Merit Award
Agency:
72andSunny / Los Angeles + Activision Blizzard + Dissidence / Paris + Work Editorial
Client:
Blizzard Entertainment
Title:
Diablo IV
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS046M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS047M