The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Innovation / New Ideas in IP & Product Design
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Products for Good
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Promotional / Integrated Digital & Physical Product
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / Execution in IP & Product Design
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Products for Good
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc. Category: Products for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / Use of Media in IP & Product Design
The Biochar Project
Agency: Leo Burnett India / Mumbai + PepsiCo India
Client: Lay's India Category: B2B Communications
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Products for Good
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Products for Good
Project Courage
Agency: RPA Advertising / Santa Monica
Client: American Honda Motor Co., Inc. Category: Products for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Products for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Products for Good
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Products for Good
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / New Ideas in IP & Product Design
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Innovation / New Ideas in IP & Product Design
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / New Ideas in IP & Product Design
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / New Ideas in IP & Product Design
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans Category: Products for Good
Undo The Firewall
Agency: HELLO MONDAY/DEPT® / New York
Client: The True Story Category: Products for Good
EQL BAND
Agency: FCB Health New York, an IPG Health Company / New York + TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Client: TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL Category: Experimental / Internal Projects / R&D
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Promotional / Physical Product
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Promotional / Physical Product
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: In-Market / Digital Product
Award:
2024 IP & Product Design Best of Discipline Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Best of IP & Product Design
Annual ID:
OS24_IP000G
Award:
2024 IP & Product Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP004G
Award:
2024 IP & Product Design Gold Pencil
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Products for Good
Annual ID:
OS24_IP003G
Award:
2024 IP & Product Design Gold Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Promotional / Integrated Digital & Physical Product
Annual ID:
OS24_IP002G
Award:
2024 IP & Product Design Gold Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / Execution in IP & Product Design
Annual ID:
OS24_IP005G
Award:
2024 IP & Product Design Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Promotional / Digital Product
Annual ID:
OS24_IP001G
Award:
2024 IP & Product Design Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Products for Good
Annual ID:
OS24_IP007S
Award:
2024 IP & Product Design Silver Pencil
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Products for Good
Annual ID:
OS24_IP008S
Award:
2024 IP & Product Design Silver Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / Use of Media in IP & Product Design
Annual ID:
OS24_IP009S
Award:
2024 IP & Product Design Silver Pencil
Agency:
Leo Burnett India / Mumbai + PepsiCo India
Client:
Lay's India
Title:
The Biochar Project
Category:
B2B Communications
Annual ID:
OS24_IP006S
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Products for Good
Annual ID:
OS24_IP010B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Annual ID:
OS24_IP011B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
RPA Advertising / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Products for Good
Annual ID:
OS24_IP012B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Products for Good
Annual ID:
OS24_IP013B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Products for Good
Annual ID:
OS24_IP014B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Products for Good
Annual ID:
OS24_IP015B
Award:
2024 IP & Product Design Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP024M
Award:
2024 IP & Product Design Merit Award
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP025M
Award:
2024 IP & Product Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP026M
Award:
2024 IP & Product Design Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP027M
Award:
2024 IP & Product Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Products for Good
Annual ID:
OS24_IP022M
Award:
2024 IP & Product Design Merit Award
Agency:
HELLO MONDAY/DEPT® / New York
Client:
The True Story
Title:
Undo The Firewall
Category:
Products for Good
Annual ID:
OS24_IP023M
Award:
2024 IP & Product Design Merit Award
Agency:
FCB Health New York, an IPG Health Company / New York + TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Client:
TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Title:
EQL BAND
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS24_IP020M
Award:
2024 IP & Product Design Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Promotional / Physical Product
Annual ID:
OS24_IP016M
Award:
2024 IP & Product Design Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional / Physical Product
Annual ID:
OS24_IP017M