The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Beyond
Agency: The Elements Music / Los Angeles, CA, USA + Object & Animal / London + Uncommon London / London + Framestore / London
Client: Nike Jordan Category: Music Adaptation / Song
Don't Stop
Agency: Mother / London + Lammas Park / London
Client: Greenpeace Category: Music Adaptation / Song
Pepsi Mini Cans I Wish
Agency: Tracy-Locke + PepsiCo Beverages North America / Purchase, NY + Authentic Brands Group / Los Angeles, CA + ShakerMaker / New York
Client: PepsiCo Beverages North America Category: Music Adaptation / Song
The Cleft Choir
Agency: BBDO / Bangkok + Unboxnow / Bangkok + Mellow Tunes / Bangkok + The flying Tomato Music / Bangkok
Client: Johnson & Johnson Consumer (Thailand) Ltd. / Listerine Category: Music Adaptation / Song
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Music Adaptation / Song
Did Somebody Say HipOpera
Agency: String and Tins / London + Freckle Music + Sentric Music Ltd
Client: Just Eat Category: Original Music / Song
Magnificent
Agency: The Nine Shanghai / Shanghai
Client: Yotkan Ancient City in Xinjiang, China Category: Original Music / Song
Cancer Before Cancer
Agency: Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client: Fundación Peruana de Cáncer Category: Use of Licensed Music
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Use of Licensed Music
OLYMPICS - ALL THE SHINE
Agency: TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client: TV GLOBO Category: Use of Licensed Music
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Use of Licensed Music
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Original Music / Score - Short Form
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential Music & Sound
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential Music & Sound
The Song of My Life
Agency: Publicis Communications Beijing / Beijing + Shanghai Judian Advertising Co.,Ltd / Shanghai + Musicore Studio Bear / Shanghai + SHOW Post Production / Shanghai
Client: Huawei Technologies Co., Ltd / HUAWEI FreeBuds Pro3 Category: Experiential Music & Sound
Change The Ending
Agency: No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client: Alzheimer's Research UK Category: Sound Mixing
Go Beyond Summer
Agency: McCann Canada / Toronto + Grayson Music Group
Client: Chevrolet Canada Category: Sound Mixing
Me, My Autism and I
Agency: 750mph / London + Havas London / London + SMUGGLER / London + White House Post / London
Client: Vanish Category: Sound Mixing
The Remote
Agency: Grey London + Factory Studios / London + Stink Films / London + Electric Theatre Collective / London
Client: Vodafone Ireland Category: Sound Mixing
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Sound Mixing
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Editing
The Lost Voice
Agency: Apple + Factory Studios / London + Hungry Man Productions / London
Client: Apple Category: Sound Editing
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Use of Technology / AI
Engage Responsibly - Theo's Story
Agency: Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago
Client: ANA Category: Original Music / Score - Long Form
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Original Music / Score - Long Form
Battle of the Baddest
Agency: 750mph / London + Accenture Song + Droga5 / New York City + Park Pictures
Client: General Entertainment Authority / Saudi Media Company / Category: Sound Design
Cyberpunk 2077: Phantom Liberty — Trailer
Agency: Juice + Goodbye Kansas Studios + CD PROJEKT RED / Warsaw
Client: CD PROJEKT RED Category: Sound Design
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Sound Design
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Sound Design
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Artist / Brand Collaboration
COCA-COLA MASSITA
Agency: Coca-Cola Korea / Seoul + Ogilvy Korea / Seoul + Planit Production / Seoul + nvrmnd / Seoul
Client: Coca-Cola Korea Category: Artist / Brand Collaboration
Diablo IV
Agency: 72andSunny / Los Angeles + Activision Blizzard + Dissidence / Paris + Work Editorial
Client: Blizzard Entertainment Category: Artist / Brand Collaboration
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Artist / Brand Collaboration
RESISTRUMENTS
Agency: Jung von Matt AG / Hamburg
Client: ArtHelps Category: Music Adaptation / Instrumental
Award:
2024 Music & Sound Craft Merit Award
Agency:
The Elements Music / Los Angeles, CA, USA + Object & Animal / London + Uncommon London / London + Framestore / London
Client:
Nike Jordan
Title:
Beyond
Category:
Music Adaptation / Song
Annual ID:
OS24_MS031M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Mother / London + Lammas Park / London
Client:
Greenpeace
Title:
Don't Stop
Category:
Music Adaptation / Song
Annual ID:
OS24_MS032M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Tracy-Locke + PepsiCo Beverages North America / Purchase, NY + Authentic Brands Group / Los Angeles, CA + ShakerMaker / New York
Client:
PepsiCo Beverages North America
Title:
Pepsi Mini Cans I Wish
Category:
Music Adaptation / Song
Annual ID:
OS24_MS033M
Award:
2024 Music & Sound Craft Merit Award
Agency:
BBDO / Bangkok + Unboxnow / Bangkok + Mellow Tunes / Bangkok + The flying Tomato Music / Bangkok
Client:
Johnson & Johnson Consumer (Thailand) Ltd. / Listerine
Title:
The Cleft Choir
Category:
Music Adaptation / Song
Annual ID:
OS24_MS034M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Music Adaptation / Song
Annual ID:
OS24_MS035M
Award:
2024 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Kids
Category:
Music Adaptation / Song
Annual ID:
OS24_MS036M
Award:
2024 Music & Sound Craft Merit Award
Agency:
String and Tins / London + Freckle Music + Sentric Music Ltd
Client:
Just Eat
Title:
Did Somebody Say HipOpera
Category:
Original Music / Song
Annual ID:
OS24_MS040M
Award:
2024 Music & Sound Craft Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Original Music / Song
Annual ID:
OS24_MS041M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Miss You
Category:
Original Music / Song
Annual ID:
OS24_MS042M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client:
Fundación Peruana de Cáncer
Title:
Cancer Before Cancer
Category:
Use of Licensed Music
Annual ID:
OS24_MS025M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Use of Licensed Music
Annual ID:
OS24_MS026M
Award:
2024 Music & Sound Craft Merit Award
Agency:
TV GLOBO / Rio de Janeiro + HODC GLOBO / Rio de Janeiro + PROMO TV GLOBO / Rio de Janeiro
Client:
TV GLOBO
Title:
OLYMPICS - ALL THE SHINE
Category:
Use of Licensed Music
Annual ID:
OS24_MS027M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Relax, it's iPhone
Category:
Use of Licensed Music
Annual ID:
OS24_MS028M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Use of Licensed Music
Annual ID:
OS24_MS029M
Award:
2024 Music & Sound Craft Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Original Music / Score - Short Form
Annual ID:
OS24_MS037M
Award:
2024 Music & Sound Craft Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Music & Sound
Annual ID:
OS24_MS022M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Experiential Music & Sound
Annual ID:
OS24_MS023M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Publicis Communications Beijing / Beijing + Shanghai Judian Advertising Co.,Ltd / Shanghai + Musicore Studio Bear / Shanghai + SHOW Post Production / Shanghai
Client:
Huawei Technologies Co., Ltd / HUAWEI FreeBuds Pro3
Title:
The Song of My Life
Category:
Experiential Music & Sound
Annual ID:
OS24_MS024M
Award:
2024 Music & Sound Craft Merit Award
Agency:
No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Sound Mixing
Annual ID:
OS24_MS052M
Award:
2024 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto + Grayson Music Group
Client:
Chevrolet Canada
Title:
Go Beyond Summer
Category:
Sound Mixing
Annual ID:
OS24_MS053M
Award:
2024 Music & Sound Craft Merit Award
Agency:
750mph / London + Havas London / London + SMUGGLER / London + White House Post / London
Client:
Vanish
Title:
Me, My Autism and I
Category:
Sound Mixing
Annual ID:
OS24_MS054M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Grey London + Factory Studios / London + Stink Films / London + Electric Theatre Collective / London
Client:
Vodafone Ireland
Title:
The Remote
Category:
Sound Mixing
Annual ID:
OS24_MS055M
Award:
2024 Music & Sound Craft Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Sound Mixing
Annual ID:
OS24_MS056M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Editing
Annual ID:
OS24_MS057M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple + Factory Studios / London + Hungry Man Productions / London
Client:
Apple
Title:
The Lost Voice
Category:
Sound Editing
Annual ID:
OS24_MS058M
Award:
2024 Music & Sound Craft Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Use of Technology / AI
Annual ID:
OS24_MS059M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Ogilvy / Chicago + Mayan Productions / LA + JSM Music / New York + Optimus / Chicago
Client:
ANA
Title:
Engage Responsibly - Theo's Story
Category:
Original Music / Score - Long Form
Annual ID:
OS24_MS038M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Original Music / Score - Long Form
Annual ID:
OS24_MS039M
Award:
2024 Music & Sound Craft Merit Award
Agency:
750mph / London + Accenture Song + Droga5 / New York City + Park Pictures
Client:
General Entertainment Authority / Saudi Media Company /
Title:
Battle of the Baddest
Category:
Sound Design
Annual ID:
OS24_MS048M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Juice + Goodbye Kansas Studios + CD PROJEKT RED / Warsaw
Client:
CD PROJEKT RED
Title:
Cyberpunk 2077: Phantom Liberty — Trailer
Category:
Sound Design
Annual ID:
OS24_MS049M
Award:
2024 Music & Sound Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Sound Design
Annual ID:
OS24_MS050M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Sound Design
Annual ID:
OS24_MS051M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS044M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Coca-Cola Korea / Seoul + Ogilvy Korea / Seoul + Planit Production / Seoul + nvrmnd / Seoul
Client:
Coca-Cola Korea
Title:
COCA-COLA MASSITA
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS045M
Award:
2024 Music & Sound Craft Merit Award
Agency:
72andSunny / Los Angeles + Activision Blizzard + Dissidence / Paris + Work Editorial
Client:
Blizzard Entertainment
Title:
Diablo IV
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS046M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS047M