The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Best of Interactive, Online & Mobile
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa Category: Innovation / Use of Media in Interactive, Online, & Mobile
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Online Advertising / Native Ads
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Online & Mobile Video / Online-only Video - Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Interactive & Mobile for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Interactive & Mobile for Good
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Interactive, Online, & Mobile
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India Category: Utility
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Utility
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Interactive, Online, & Mobile
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft Category: Online Community Platform / New Platform
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Interactive, Online, & Mobile
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola Category: Use of Smart Devices & Voice Assistants
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila Category: Online Advertising / Display Ads
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Utility
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Physical Product & Mobile Integration
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Online & Mobile Video / Mobile Video
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Interactive & Mobile for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Mobile Applications
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics Category: Mobile Applications
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Brand Partnerships
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Customer Experience / CX
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Interactive, Online, & Mobile
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Use of Media in Interactive, Online, & Mobile
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila Category: Online Advertising / Native Ads
PERFECT DAYS official movie site
Agency: mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client: PERFECT DAYS/MASTER MIND Category: Websites / Desktop & Responsive
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Websites / Desktop & Responsive
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Online & Mobile Video / Online-only Video - Series
SIM Registration Drive
Agency: GIGIL / Manila + Arcade Film Factory
Client: TNT Telco Category: Online & Mobile Video / Online-only Video - Series
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Innovation / New Ideas in Interactive, Online, & Mobile
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Interactive, Online, & Mobile
H.A.N.S. - The Hateful Audio Notification Service
Agency: Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client: Laut gegen Nazis Category: Online Community Platform / Use of Existing Platform
Map The Gaps
Agency: YETI
Client: YETI Category: Online Community Platform / Use of Existing Platform
SKINS FOR SKIN
Agency: Ogilvy Singapore / Singapore
Client: Vaseline Category: Online Community Platform / Use of Existing Platform
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Online & Mobile Video / Interactive Video
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Commerce
Award:
2024 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS24_IN000G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN008G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Annual ID:
OS24_IN003G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Commerce
Annual ID:
OS24_IN005G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN001G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN004G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Utility
Annual ID:
OS24_IN002G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN006G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN007G
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Mobile Applications
Annual ID:
OS24_IN010S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN009S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN015S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Annual ID:
OS24_IN014S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Utility
Annual ID:
OS24_IN011S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Annual ID:
OS24_IN012S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Interactive, Online, & Mobile
Annual ID:
OS24_IN016S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Online Community Platform / New Platform
Annual ID:
OS24_IN013S
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_IN021B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN025B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS24_IN022B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Display Ads
Annual ID:
OS24_IN018B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_IN023B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Utility
Annual ID:
OS24_IN017B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN020B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS24_IN019B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN024B
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Deloitte Digital + WNBA
Client:
WNBA
Title:
Equal Play
Category:
Mobile Applications
Annual ID:
OS24_IN028M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Mobile Applications
Annual ID:
OS24_IN029M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
Mobile Applications
Annual ID:
OS24_IN030M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Brand Partnerships
Annual ID:
OS24_IN065M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Customer Experience / CX
Annual ID:
OS24_IN036M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN068M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN069M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Native Ads
Annual ID:
OS24_IN040M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client:
PERFECT DAYS/MASTER MIND
Title:
PERFECT DAYS official movie site
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN026M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN027M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN045M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
GIGIL / Manila + Arcade Film Factory
Client:
TNT Telco
Title:
SIM Registration Drive
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN046M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative China / Shanghai
Client:
Yum China
Title:
KFC Re:Store
Category:
Metaverse
Annual ID:
OS24_IN053M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN066M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN067M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt, relations / Hamburg + www.cake.work / Berlin
Client:
Laut gegen Nazis
Title:
H.A.N.S. - The Hateful Audio Notification Service
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN037M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
YETI
Client:
YETI
Title:
Map The Gaps
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN038M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN039M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS24_IN041M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_IN054M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_IN055M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_IN056M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_IN057M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Annual ID:
OS24_IN058M
