The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Online & Mobile Video / Online-only Video - Single
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Online & Mobile Video / Online-only Video - Single
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Utility
Dystitles
Agency: BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client: CANAL+ Category: Utility
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Utility
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Physical Product & Mobile Integration
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Gaming / Online
Dystitles
Agency: BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client: CANAL+ Category: Interactive & Mobile for Good
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Interactive & Mobile for Good
GirlJams
Agency: Mojo Supermarket + Girls Who Code + Buttermax
Client: Girls Who Code Category: Interactive & Mobile for Good
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India Category: Interactive & Mobile for Good
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Interactive & Mobile for Good
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Interactive & Mobile for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Digital Installations / Interactive & Immersive
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN042M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN043M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN044M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Utility
Annual ID:
OS24_IN031M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client:
CANAL+
Title:
Dystitles
Category:
Utility
Annual ID:
OS24_IN032M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Utility
Annual ID:
OS24_IN033M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Utility
Annual ID:
OS24_IN034M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Utility
Annual ID:
OS24_IN035M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN050M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN051M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming / Online
Annual ID:
OS24_IN047M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Gaming / Online
Annual ID:
OS24_IN048M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
DAVID / New York
Client:
Call of Duty Endowment
Title:
Loot for Good
Category:
Gaming / Online
Annual ID:
OS24_IN049M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client:
CANAL+
Title:
Dystitles
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN059M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN060M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + Girls Who Code + Buttermax
Client:
Girls Who Code
Title:
GirlJams
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN061M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN062M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN063M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN064M