The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / New Ideas in IP & Product Design
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Innovation / New Ideas in IP & Product Design
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / New Ideas in IP & Product Design
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / New Ideas in IP & Product Design
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans Category: Products for Good
Undo The Firewall
Agency: HELLO MONDAY/DEPT® / New York
Client: The True Story Category: Products for Good
EQL BAND
Agency: FCB Health New York, an IPG Health Company / New York + TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Client: TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL Category: Experimental / Internal Projects / R&D
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Promotional / Physical Product
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Promotional / Physical Product
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: In-Market / Digital Product
Award:
2024 IP & Product Design Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP024M
Award:
2024 IP & Product Design Merit Award
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP025M
Award:
2024 IP & Product Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP026M
Award:
2024 IP & Product Design Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP027M
Award:
2024 IP & Product Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Products for Good
Annual ID:
OS24_IP022M
Award:
2024 IP & Product Design Merit Award
Agency:
HELLO MONDAY/DEPT® / New York
Client:
The True Story
Title:
Undo The Firewall
Category:
Products for Good
Annual ID:
OS24_IP023M
Award:
2024 IP & Product Design Merit Award
Agency:
FCB Health New York, an IPG Health Company / New York + TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Client:
TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL
Title:
EQL BAND
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS24_IP020M
Award:
2024 IP & Product Design Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Promotional / Physical Product
Annual ID:
OS24_IP016M
Award:
2024 IP & Product Design Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional / Physical Product
Annual ID:
OS24_IP017M