The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: Production Design
Originals
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Series
Birthday
Agency: VCCP / London + Academy Films / London + King Lear + Selected Works
Client: Cadbury Category: Visual Effects / Single
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Cinematography / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinematography / Single
Welcome back to earth
Agency: DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client: Salomon Category: Cinematography / Single
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Writing / Single
"New Guy"
Agency: Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client: The Coca-Cola Company Category: Direction / Single
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Direction / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Direction / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Direction / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Special Effects / Single
Gucci Ancora
Agency: PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client: Gucci Category: Editing / Single
Don't eat Pigs
Agency: Grey London + Biscuit Filmworks / London
Client: Peta Category: Animation / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Production Design
Annual ID:
OS24_MI047B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Production Design
Annual ID:
OS24_MI048B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Originals
Category:
Editing / Series
Annual ID:
OS24_MI039B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
McCann New York + Smirnoff
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Annual ID:
OS24_MI044B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
VCCP / London + Academy Films / London + King Lear + Selected Works
Client:
Cadbury
Title:
Birthday
Category:
Visual Effects / Single
Annual ID:
OS24_MI045B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Cinematography / Single
Annual ID:
OS24_MI040B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Annual ID:
OS24_MI041B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client:
Salomon
Title:
Welcome back to earth
Category:
Cinematography / Single
Annual ID:
OS24_MI042B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Annual ID:
OS24_MI036B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Writing / Single
Annual ID:
OS24_MI037B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Annual ID:
OS24_MI030B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client:
The Coca-Cola Company
Title:
"New Guy"
Category:
Direction / Single
Annual ID:
OS24_MI031B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Direction / Single
Annual ID:
OS24_MI032B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Direction / Single
Annual ID:
OS24_MI033B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Direction / Single
Annual ID:
OS24_MI034B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Direction / Single
Annual ID:
OS24_MI035B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Special Effects / Single
Annual ID:
OS24_MI046B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client:
Gucci
Title:
Gucci Ancora
Category:
Editing / Single
Annual ID:
OS24_MI038B