The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Experiential & Immersive
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Use of Media in Creative Use of Data
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Innovation / Use of Media in Creative Use of Data
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Real-Time Data
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Real-Time Data
myclimate Carbon Tracker
Agency: Jung von Matt AG / Hamburg
Client: Stiftung myclimate Category: Social Media
fixing the bAIs
Agency: MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client: Aurora50 Category: Use of Technology
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Storytelling
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Creative Use of Data
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Innovation / New Ideas in Creative Use of Data
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Data Visualization / Dynamic / Responsive
Spotify Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Data Visualization / Dynamic / Responsive
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Data for Good
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India Category: Data for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Data for Good
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data Visualization / Static
Annual ID:
OS24_CU014M
Award:
2024 Creative Use of Data Merit Award
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Immersive
Annual ID:
OS24_CU019M
Award:
2024 Creative Use of Data Merit Award
Agency:
Paradais DDB
Client:
Banco del Pacífico
Title:
The Senior Economy
Category:
B2B Communications
Annual ID:
OS24_CU025M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU035M
Award:
2024 Creative Use of Data Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS24_CU036M
Award:
2024 Creative Use of Data Merit Award
Agency:
GALE
Client:
Chipotle
Title:
Doppelgänger
Category:
Real-Time Data
Annual ID:
OS24_CU020M
Award:
2024 Creative Use of Data Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Real-Time Data
Annual ID:
OS24_CU021M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Real-Time Data
Annual ID:
OS24_CU022M
Award:
2024 Creative Use of Data Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Real-Time Data
Annual ID:
OS24_CU023M
Award:
2024 Creative Use of Data Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Stiftung myclimate
Title:
myclimate Carbon Tracker
Category:
Social Media
Annual ID:
OS24_CU018M
Award:
2024 Creative Use of Data Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + Current Global MENAT / Dubai + Bluamoeba DMCC / Dubai
Client:
Aurora50
Title:
fixing the bAIs
Category:
Use of Technology
Annual ID:
OS24_CU024M
Award:
2024 Creative Use of Data Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Storytelling
Annual ID:
OS24_CU017M
Award:
2024 Creative Use of Data Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS24_CU033M
Award:
2024 Creative Use of Data Merit Award
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS24_CU034M
Award:
2024 Creative Use of Data Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS24_CU015M
Award:
2024 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Spotify Wrapped
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS24_CU016M
Award:
2024 Creative Use of Data Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Data for Good
Annual ID:
OS24_CU026M
Award:
2024 Creative Use of Data Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Data for Good
Annual ID:
OS24_CU027M
Award:
2024 Creative Use of Data Merit Award
Agency:
Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Data for Good
Annual ID:
OS24_CU028M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data for Good
Annual ID:
OS24_CU029M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data for Good
Annual ID:
OS24_CU030M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Data for Good
Annual ID:
OS24_CU031M