The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Product Packaging
Coca-Cola "Masterpiece"
Agency: BLITZWORKZ / London + Yessian Music / New York City + Academy Films / London + HeadsUp Production / London
Client: The Coca-Cola Company Category: Sound Design
What The Football
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland
Client: Nike Category: Sound Design
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Interactive & Mobile for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Interactive & Mobile for Good
Scuffing Song
Agency: Spoon. + DENTSU INC. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd. Category: Animation / Single
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Public Relations
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: P.O.P. & In-Store / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: P.O.P. & In-Store / Series
Coors Lights Out
Agency: Rethink / Toronto + Coors Light
Client: Coors Light Category: Billboards & Transit / Single
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Innovation / Use of Media in Public Relations
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Books / Booklets / Brochures
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Books / Booklets / Brochures
Shot on iPhone | USHER | Apple Music Super Bowl LV
Agency: TBWA\Media Arts Lab / Los Angeles + Cartel + TRAFIK + HPLA
Client: Apple Category: Artist / Brand Collaboration
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Technology
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Social Channel / Multi-Platform
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics Category: UX / UI / User Experience / CX / DX
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Brand Identity / Rebranding
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Creative Use of Data
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Physical Products & Apparel
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Physical Products & Apparel
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
The NIL Student Nurse Initiative
Agency: Doner / Detroit
Client: Saucony Category: Brand Partnerships
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Innovation / Use of Media in Experiential & Immersive
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation Category: Posters / Series
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Stunts & Activations
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Experiential & Installations / Brand Installations
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Branded Entertainment for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Use of Technology
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Active Engagement / Call to Action
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: User-Generated Content (UGC)
Award:
2024 Direct Marketing Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Annual ID:
OS24_DM002G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
BLITZWORKZ / London + Yessian Music / New York City + Academy Films / London + HeadsUp Production / London
Client:
The Coca-Cola Company
Title:
Coca-Cola "Masterpiece"
Category:
Sound Design
Annual ID:
OS24_MS004G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland
Client:
Nike
Title:
What The Football
Category:
Sound Design
Annual ID:
OS24_MS005G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN006G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN007G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Spoon. + DENTSU INC. / Tokyo
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Scuffing Song
Category:
Animation / Single
Annual ID:
OS24_MI006G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Animation / Single
Annual ID:
OS24_MI007G
Award:
2024 Health & Wellness Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Public Relations
Annual ID:
OS24_HW005G
Award:
2024 Out of Home Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH002G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH003G
Award:
2024 Out of Home Gold Pencil
Agency:
Rethink / Toronto + Coors Light
Client:
Coors Light
Title:
Coors Lights Out
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH001G
Award:
2024 Public Relations Gold Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS24_PR011G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT004G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT005G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Cartel + TRAFIK + HPLA
Client:
Apple
Title:
Shot on iPhone | USHER | Apple Music Super Bowl LV
Category:
Artist / Brand Collaboration
Annual ID:
OS24_MS003G
Award:
2024 Direct Marketing Gold Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_DM007G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Annual ID:
OS24_IC001G
Award:
2024 Social Media Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Channel / Multi-Platform
Annual ID:
OS24_SM002G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS24_IC002G
Award:
2024 Design Gold Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE002G
Award:
2024 Pharma Gold Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Creative Use of Data
Annual ID:
OS24_PH002G
Award:
2024 Print & Promotional Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Physical Products & Apparel
Annual ID:
OS24_PT006G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Physical Products & Apparel
Annual ID:
OS24_PT007G
Award:
2024 Public Relations Gold Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_PR001G
Award:
2024 Public Relations Gold Pencil
Agency:
Doner / Detroit
Client:
Saucony
Title:
The NIL Student Nurse Initiative
Category:
Brand Partnerships
Annual ID:
OS24_PR008G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS24_EX013G
Award:
2024 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
B2B Communications
Annual ID:
OS24_DE008G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Annual ID:
OS24_DE006G
Award:
2024 Social Media Gold Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Stunts & Activations
Annual ID:
OS24_SM005G
Award:
2024 Out of Home Gold Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH009G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE006G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Annual ID:
OS24_BE009G
Award:
2024 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM004G