The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Experiential / Brand Installations
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Craft / Writing
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Use of Drama
Avatars of Hope
Agency: Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client: Mães da Sé Category: Gaming for Good
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Integrated / Omnichannel Campaign
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Moving Image / Single
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Social Media
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Social Media
Healing the Healers: Ask a Doctor
Agency: Havas Lynx / Manchester
Client: Doctors in Distress Category: Film
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
This is Your Brain on Food
Agency: Mother / Los Angeles + Postmates + Nexus Studios / London
Client: Postmates Category: Craft / Art Direction
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Posters / Series
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Innovation / Execution in Pharma
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans Category: Mobile Gaming
Play Has No Limits feat. King Gnu
Agency: SIX inc. / Tokyo
Client: Sony Interactive Entertainment / PlayStation Category: Craft / VFX & Animation
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Creative Effectiveness / CSR
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Game
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola Category: Original Music / Song
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Original Music / Song
Popeyes 50+
Agency: GUT Mexico City
Client: Restaurant Brands International Category: Public Relations for Good
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Public Relations for Good
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Public Relations for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Public Relations for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Public Relations for Good
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Digital & Online
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Events / In-Person
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus Category: Events / In-Person
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Integrated / Omnichannel Campaign
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Digital Design
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Full Length Video / Single
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Full Length Video / Single
IBM Quantum System Two
Agency: IBM / Yorktown Heights + Map Project Office / London + Universal Design Studio / London + Goppion Technology / Milano
Client: IBM Category: Innovation / Execution in Design
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Newspaper / Series
DOORDASH-ALL-THE-ADS
Agency: Superette, the Creative Studio at DoorDash / San Francisco + Wieden+Kennedy / Portland + Lord Danger + Modern Logic
Client: DoorDash Category: Brand-Side / External Agency Collaboration
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Film & Video for Good
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Film & Video for Good
War Stories
Agency: BCW + Brady + BURN + Lafayette Street Studio
Client: Brady Category: Film & Video for Good
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven Category: Influencer Marketing / Use of Celebrity
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / Use of Media in Out of Home
Award:
2024 Direct Marketing Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM016S
Award:
2024 Health & Wellness Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Annual ID:
OS24_HW017S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_PT015S
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Promotional Items
Annual ID:
OS24_HW010S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Annual ID:
OS24_BE017S
Award:
2024 Gaming Silver Pencil
Agency:
Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client:
Mães da Sé
Title:
Avatars of Hope
Category:
Gaming for Good
Annual ID:
OS24_GA007S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG010S
Award:
2024 Design Silver Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Annual ID:
OS24_DE023S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Mobile Applications
Annual ID:
OS24_IN010S
Award:
2024 Pharma Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Social Media
Annual ID:
OS24_PH007S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM023S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas Lynx / Manchester
Client:
Doctors in Distress
Title:
Healing the Healers: Ask a Doctor
Category:
Film
Annual ID:
OS24_HW011S
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_DE024S
Award:
2024 Design Silver Pencil
Agency:
Mother / Los Angeles + Postmates + Nexus Studios / London
Client:
Postmates
Title:
This is Your Brain on Food
Category:
Craft / Art Direction
Annual ID:
OS24_DE025S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Posters / Series
Annual ID:
OS24_PT011S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Annual ID:
OS24_PT012S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Posters / Series
Annual ID:
OS24_PT013S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_DM026S
Award:
2024 Pharma Silver Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Innovation / Execution in Pharma
Annual ID:
OS24_PH012S
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_HW016S
Award:
2024 Gaming Silver Pencil
Agency:
DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Mobile Gaming
Annual ID:
OS24_GA006S
Award:
2024 Gaming Silver Pencil
Agency:
SIX inc. / Tokyo
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. King Gnu
Category:
Craft / VFX & Animation
Annual ID:
OS24_GA008S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Apple Marcom + Smuggler
Client:
Apple
Title:
Relax: Tractor
Category:
Film & Video
Annual ID:
OS24_BS009S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE006S
Award:
2024 Gaming Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Branded Game
Annual ID:
OS24_GA005S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Original Music / Song
Annual ID:
OS24_MS009S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Original Music / Song
Annual ID:
OS24_MS010S
Award:
2024 Public Relations Silver Pencil
Agency:
GUT Mexico City
Client:
Restaurant Brands International
Title:
Popeyes 50+
Category:
Public Relations for Good
Annual ID:
OS24_PR016S
Award:
2024 Public Relations Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Public Relations for Good
Annual ID:
OS24_PR017S
Award:
2024 Public Relations Silver Pencil
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Public Relations for Good
Annual ID:
OS24_PR018S
Award:
2024 Public Relations Silver Pencil
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Public Relations for Good
Annual ID:
OS24_PR019S
Award:
2024 Public Relations Silver Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Public Relations for Good
Annual ID:
OS24_PR020S
Award:
2024 Public Relations Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Annual ID:
OS24_PR012S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Events / In-Person
Annual ID:
OS24_EX014S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Events / In-Person
Annual ID:
OS24_EX015S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW015S
Award:
2024 Design Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Digital Design
Annual ID:
OS24_DE020S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Hungry Man / London + On Running / Zürich + On Running / Zürich
Client:
On Running
Title:
Right to Race
Category:
Full Length Video / Single
Annual ID:
OS24_BE012S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Full Length Video / Single
Annual ID:
OS24_BE013S
Award:
2024 Design Silver Pencil
Agency:
IBM / Yorktown Heights + Map Project Office / London + Universal Design Studio / London + Goppion Technology / Milano
Client:
IBM
Title:
IBM Quantum System Two
Category:
Innovation / Execution in Design
Annual ID:
OS24_DE028S
Award:
2024 Film & Video Silver Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
B2B Communications
Annual ID:
OS24_FI017S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Annual ID:
OS24_PT010S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Use of Licensed Music
Annual ID:
OS24_MS007S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + Wieden+Kennedy / Portland + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS24_BS012S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Websites / Desktop & Responsive
Annual ID:
OS24_IN009S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Annual ID:
OS24_FI018S
Award:
2024 Film & Video Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Film & Video for Good
Annual ID:
OS24_FI019S
Award:
2024 Film & Video Silver Pencil
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film & Video for Good
Annual ID:
OS24_FI020S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
7-Eleven
Title:
Always Open
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM020S
Award:
2024 Out of Home Silver Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH023S
