The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Innovation / Use of Media in Out of Home
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix Category: Innovation / Use of Media in Out of Home
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Radio & Audio
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Cinematography / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Casting
Whoops
Agency: Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client: Metroselskabet Category: Casting
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Innovation / Use of Media in Technology
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Typography / Typeface Design
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Brand Installations
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Design
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
Greetings from La Banlieue
Agency: BETC Paris + Heetch / Paris + Sovage / Paris
Client: Heetch Category: Community Building
Nike Diamond Visual Center
Agency: Hyphenated / Los Angeles + Hyphenated-Santos Dilone / Los Angeles
Client: Nike Diamond Category: Craft / Art Direction
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Products for Good
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc. Category: Products for Good
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Commerce
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna Category: Craft / Art Direction
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Craft / Art Direction
Life is an Odyssey
Agency: DDB / Paris + The Mill Paris / Paris + Superprime / Culver City + UNIT+SOFA / Prague
Client: Hennessy Category: Original Music / Score - Short Form
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: TV, VOD, & Online / Over 90 Seconds - Single
Channel 4 Idents
Agency: 4creative + Art Practice / London
Client: Channel 4 Category: TV, VOD, & Online / Over 90 Seconds - Single
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma Category: Events / Hybrid
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Social Media for Good
Philadelphia Bagel Wholes
Agency: Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client: Kraft Heinz - Philadelphia Cream Cheese Category: Physical Products
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Out of Home / P.O.P. & In-Store
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Mixing
What The Football
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland
Client: Nike Category: Sound Mixing
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Non-traditional & Guerrilla Marketing
DEPARTURES TO COUNTLESS FUTURES
Agency: DENTSU INC. / Tokyo
Client: NIKKEI/The Hoshi Awards Category: Craft / Illustration
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Creative Use of Data
Cultural Avatars
Agency: Publicis Conseil / Paris
Client: Orange Category: Visual Craft / Art Direction
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Craft / Art Direction
Boonthavorn Live Our Way
Agency: VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client: Boonthavorn Category: Use of Drama
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Branded Content
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Interactive, Online, & Mobile
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Use of Humor
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Photography
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life Category: Brand Partnerships
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Craft / Art Direction
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Sweethearts Situationships
Agency: Tombras
Client: Sweethearts Category: Creative Effectiveness / Consumer / Brand
Award:
2024 Out of Home Silver Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH024S
Award:
2024 Out of Home Silver Pencil
Agency:
DAVID / Madrid + Netflix / Paris
Client:
Netflix
Title:
Lupin on the Move
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH025S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS24_RA006S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinematography / Single
Annual ID:
OS24_MI023S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Roland Garros
Category:
Cinematography / Single
Annual ID:
OS24_MI024S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Cinematography / Single
Annual ID:
OS24_MI025S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Casting
Annual ID:
OS24_MI027S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Accenture Song Brand Denmark A/S / Copenhagen + Accenture Song Production Studios Denmark / Copenhagen
Client:
Metroselskabet
Title:
Whoops
Category:
Casting
Annual ID:
OS24_MI028S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT012S
Award:
2024 Design Silver Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Typography / Typeface Design
Annual ID:
OS24_DE018S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Brand Installations
Annual ID:
OS24_EX017S
Award:
2024 Design Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE027S
Award:
2024 Public Relations Silver Pencil
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_PR015S
Award:
2024 Public Relations Silver Pencil
Agency:
BETC Paris + Heetch / Paris + Sovage / Paris
Client:
Heetch
Title:
Greetings from La Banlieue
Category:
Community Building
Annual ID:
OS24_PR014S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Hyphenated / Los Angeles + Hyphenated-Santos Dilone / Los Angeles
Client:
Nike Diamond
Title:
Nike Diamond Visual Center
Category:
Craft / Art Direction
Annual ID:
OS24_IG015S
Award:
2024 IP & Product Design Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Products for Good
Annual ID:
OS24_IP007S
Award:
2024 IP & Product Design Silver Pencil
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Products for Good
Annual ID:
OS24_IP008S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Annual ID:
OS24_EX020S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_EX021S
Award:
2024 Pharma Silver Pencil
Agency:
TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client:
Moderna
Title:
Ashe Versus
Category:
Craft / Art Direction
Annual ID:
OS24_PH010S
Award:
2024 Pharma Silver Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Craft / Art Direction
Annual ID:
OS24_PH011S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Technology as a Creative Tool
Annual ID:
OS24_CT005S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
DDB / Paris + The Mill Paris / Paris + Superprime / Culver City + UNIT+SOFA / Prague
Client:
Hennessy
Title:
Life is an Odyssey
Category:
Original Music / Score - Short Form
Annual ID:
OS24_MS008S
Award:
2024 Film & Video Silver Pencil
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI012S
Award:
2024 Film & Video Silver Pencil
Agency:
4creative + Art Practice / London
Client:
Channel 4
Title:
Channel 4 Idents
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI013S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client:
Brahma
Title:
The Exiled Team
Category:
Events / Hybrid
Annual ID:
OS24_EX016S
Award:
2024 Social Media Silver Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Social Media for Good
Annual ID:
OS24_SM021S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client:
Kraft Heinz - Philadelphia Cream Cheese
Title:
Philadelphia Bagel Wholes
Category:
Physical Products
Annual ID:
OS24_EX018S
Award:
2024 Direct Marketing Silver Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS24_DM014S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Mixing
Annual ID:
OS24_MS012S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland
Client:
Nike
Title:
What The Football
Category:
Sound Mixing
Annual ID:
OS24_MS013S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM017S
Award:
2024 Direct Marketing Silver Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM018S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
NIKKEI/The Hoshi Awards
Title:
DEPARTURES TO COUNTLESS FUTURES
Category:
Craft / Illustration
Annual ID:
OS24_PT017S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Annual ID:
OS24_CT006S
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Cultural Avatars
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC007S
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
R/GA EMEA
Client:
Moncler
Title:
The Art of Explorers
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC008S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Craft / Art Direction
Annual ID:
OS24_EX024S
Award:
2024 Film & Video Silver Pencil
Agency:
VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client:
Boonthavorn
Title:
Boonthavorn Live Our Way
Category:
Use of Drama
Annual ID:
OS24_FI022S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Branded Content
Annual ID:
OS24_HW008S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS24_IN015S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Use of Humor
Annual ID:
OS24_BE015S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Use of Humor
Annual ID:
OS24_BE016S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Annual ID:
OS24_PT018S
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
UX / UI / Interface Design
Annual ID:
OS24_IC006S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Annual ID:
OS24_CE007S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Annual ID:
OS24_CE008S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Annual ID:
OS24_PT016S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE004S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
Tombras
Client:
Sweethearts
Title:
Sweethearts Situationships
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE005S
