The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Short Form Video / Single
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Full Length Video / Single
Birthday
Agency: VCCP / London + Academy Films / London + King Lear + Selected Works
Client: Cadbury Category: Visual Effects / Single
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Cinematography / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinematography / Single
Welcome back to earth
Agency: DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client: Salomon Category: Cinematography / Single
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Writing / Single
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc. Category: Long Form Video / Single
"New Guy"
Agency: Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client: The Coca-Cola Company Category: Direction / Single
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House Category: Direction / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Direction / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Direction / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Special Effects / Single
Gucci Ancora
Agency: PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client: Gucci Category: Editing / Single
Don't eat Pigs
Agency: Grey London + Biscuit Filmworks / London
Client: Peta Category: Animation / Single
Critics Welcome - Triumph
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Delivereasy Lawyers
Agency: Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client: Delivereasy Category: Billboards & Transit / Single
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Billboards & Transit / Single
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Short Form Video / Single
Annual ID:
OS24_BE021B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Full Length Video / Single
Annual ID:
OS24_BE024B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
McCann New York + Smirnoff
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Annual ID:
OS24_MI044B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
VCCP / London + Academy Films / London + King Lear + Selected Works
Client:
Cadbury
Title:
Birthday
Category:
Visual Effects / Single
Annual ID:
OS24_MI045B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Cinematography / Single
Annual ID:
OS24_MI040B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Annual ID:
OS24_MI041B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client:
Salomon
Title:
Welcome back to earth
Category:
Cinematography / Single
Annual ID:
OS24_MI042B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Annual ID:
OS24_MI036B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Writing / Single
Annual ID:
OS24_MI037B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Annual ID:
OS24_BE023B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Annual ID:
OS24_MI030B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Majority / Atlanta + The Coca-Cola Company / Atlanta + Smuggler / Los Angeles + LEROI / Brooklyn
Client:
The Coca-Cola Company
Title:
"New Guy"
Category:
Direction / Single
Annual ID:
OS24_MI031B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Direction / Single
Annual ID:
OS24_MI032B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Direction / Single
Annual ID:
OS24_MI033B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Direction / Single
Annual ID:
OS24_MI034B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Direction / Single
Annual ID:
OS24_MI035B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Special Effects / Single
Annual ID:
OS24_MI046B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
PS260 / New York + Supermarché + Moxie Pictures / New York + PS260 Audio / New York + PS260 Finishing/Graphics / New York
Client:
Gucci
Title:
Gucci Ancora
Category:
Editing / Single
Annual ID:
OS24_MI038B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Grey London + Biscuit Filmworks / London
Client:
Peta
Title:
Don't eat Pigs
Category:
Animation / Single
Annual ID:
OS24_MI043B
Award:
2024 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Triumph
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH026B
Award:
2024 Out of Home Bronze Pencil
Agency:
Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client:
Delivereasy
Title:
Delivereasy Lawyers
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH027B