The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: Visual Effects / Single
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Visual Effects / Single
Goat Glider
Agency: Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client: Virgin Media Category: Visual Effects / Single
Progress is Unstoppable
Agency: Uncommon Creative Studio / London + RASCAL / London
Client: Formula E Category: Visual Effects / Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: Visual Effects / Single
Tree
Agency: Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client: Accenture Category: Visual Effects / Single
Wish
Agency: Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client: General Entertainment Authority Category: Visual Effects / Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Visual Effects / Single
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Visual Effects / Single
Annual ID:
OS24_MI086M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Visual Effects / Single
Annual ID:
OS24_MI087M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Untold Studios / London x Los Angles + VCCP / London + Rogue / London
Client:
Virgin Media
Title:
Goat Glider
Category:
Visual Effects / Single
Annual ID:
OS24_MI088M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + RASCAL / London
Client:
Formula E
Title:
Progress is Unstoppable
Category:
Visual Effects / Single
Annual ID:
OS24_MI089M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
Visual Effects / Single
Annual ID:
OS24_MI090M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture / New York + Imperial Woodpecker
Client:
Accenture
Title:
Tree
Category:
Visual Effects / Single
Annual ID:
OS24_MI091M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Trust Journey
Category:
Visual Effects / Single
Annual ID:
OS24_MI092M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + ProdCo / Culver City, CA + Time Based Arts / London
Client:
General Entertainment Authority
Title:
Wish
Category:
Visual Effects / Single
Annual ID:
OS24_MI093M