The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Best of Public Relations
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Innovation / Use of Media in Public Relations
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Public Relations for Good
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project Category: Public Relations for Good
MorumBIS
Agency: DAVID / São Paulo + Mondelēz / São Paulo + Hogarth Worldwide / São Paulo + PROS / São Paulo
Client: Mondelēz International Category: Brand Partnerships
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux Category: B2B Communications
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX Category: Community Building
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Use of Media in Public Relations
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Public Relations for Good
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Brand Partnerships
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Brand Voice
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix Category: Innovation / Use of Media in Public Relations
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna Category: Innovation / Use of Media in Public Relations
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário Category: Public Relations for Good
Pet-ition
Agency: Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client: Mattie's Place Category: Public Relations for Good
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online
Trollboards
Agency: Courage Inc. / Toronto + Skyscanner / Edinburgh + Rebel & Thorn / Toronto + Joswin Media / Los Angeles
Client: Skyscanner Category: Innovation / Use of Media in Public Relations
THE INTERRUPTED GOAL
Agency: Leo / Sao Paulo + FIAT / Sao Paulo
Client: FIAT Category: Reputation Management
BK® Taste Lawyers
Agency: AlmapBBDO / Sao Paulo + Sentimental Filme / Sao Paulo + Jamute / Sao Paulo
Client: Burger King Category: Reputation Management
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES Category: Public Relations for Good
The big shake up
Agency: Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client: Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations) Category: Public Relations for Good
The National Sport of Kazakhstan
Agency: GForce Grey / Almaty
Client: Ruh Fighting Category: Public Relations for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Public Relations for Good
Don't Drink & Dive
Agency: Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client: Malibu Category: Public Relations for Good
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Traditional Media Relations
The Freedom Edition
Agency: BETC / Paris + Sovage / Paris + GUM / Paris
Client: Society X RSF (Reporters without borders) Category: Traditional Media Relations
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Traditional Media Relations
See My Name
Agency: Rethink / Toronto + Molson Coors Beverage Company
Client: Molson Coors Beverage Company Category: Brand Partnerships
The Unskippable Opening
Agency: AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client: O Boticário Category: Brand Partnerships
Ban Reclining
Agency: Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client: La-Z-Boy Incorporated Category: Integrated / Omnichannel PR Campaign
Choose Uber
Agency: BETC / Paris + Soldats / Paris
Client: Heetch Category: Integrated / Omnichannel PR Campaign
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Events & Experiential
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Events & Experiential
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client: McDonalds Category: Events & Experiential
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Events & Experiential
Not Just Stockholm Film Festival
Agency: Rocket—Science / Geelmuyden Keise / Stockholm + Geelmuyden Kiese / Stockholm + BleckOut / Stockholm + Gangsters / Stockholm
Client: Stockholm International Film Festival Category: Events & Experiential
Don’t Sleep on Saquon
Agency: The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client: Unisom Category: Digital & Online
Corona Extra Lime: The Company
Agency: David / Bogota + Draftline / Shanghai + TBWA\Group China / Shanghai
Client: AB InBev / Corona Category: Business Transformation
Award:
2025 Public Relations Best of Discipline Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Public Relations
Annual ID:
OS25_PR000G
Award:
2025 Public Relations Gold Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR008G
Award:
2025 Public Relations Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Public Relations for Good
Annual ID:
OS25_PR005G
Award:
2025 Public Relations Gold Pencil
Agency:
Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Public Relations for Good
Annual ID:
OS25_PR006G
Award:
2025 Public Relations Gold Pencil
Agency:
DAVID / São Paulo + Mondelēz / São Paulo + Hogarth Worldwide / São Paulo + PROS / São Paulo
Client:
Mondelēz International
Title:
MorumBIS
Category:
Brand Partnerships
Annual ID:
OS25_PR007G
Award:
2025 Public Relations Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Digital & Online
Annual ID:
OS25_PR001G
Award:
2025 Public Relations Gold Pencil
Agency:
DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Annual ID:
OS25_PR003G
Award:
2025 Public Relations Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Annual ID:
OS25_PR004G
Award:
2025 Public Relations Gold Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Annual ID:
OS25_PR002G
Award:
2025 Public Relations Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR015S
Award:
2025 Public Relations Silver Pencil
Agency:
Edelman Canada / Toronto
Client:
IKEA Canada
Title:
SHT
Category:
Public Relations for Good
Annual ID:
OS25_PR011S
Award:
2025 Public Relations Silver Pencil
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Public Relations for Good
Annual ID:
OS25_PR012S
Award:
2025 Public Relations Silver Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Annual ID:
OS25_PR013S
Award:
2025 Public Relations Silver Pencil
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_PR014S
Award:
2025 Public Relations Silver Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Brand Voice
Annual ID:
OS25_PR009S
Award:
2025 Public Relations Silver Pencil
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Brand Voice
Annual ID:
OS25_PR010S
Award:
2025 Public Relations Bronze Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR024B
Award:
2025 Public Relations Bronze Pencil
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client:
Husqvarna
Title:
DOOM Mowers
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR025B
Award:
2025 Public Relations Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Public Relations for Good
Annual ID:
OS25_PR020B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client:
Mattie's Place
Title:
Pet-ition
Category:
Public Relations for Good
Annual ID:
OS25_PR021B
Award:
2025 Public Relations Bronze Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Annual ID:
OS25_PR022B
Award:
2025 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_PR023B
Award:
2025 Public Relations Bronze Pencil
Agency:
adam&eveDDB / London + IAMS
Client:
IAMS
Title:
Waylon
Category:
Events & Experiential
Annual ID:
OS25_PR017B
Award:
2025 Public Relations Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online
Annual ID:
OS25_PR016B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Community Building
Annual ID:
OS25_PR018B
Award:
2025 Public Relations Merit Award
Agency:
Courage Inc. / Toronto + Skyscanner / Edinburgh + Rebel & Thorn / Toronto + Joswin Media / Los Angeles
Client:
Skyscanner
Title:
Trollboards
Category:
Innovation / Use of Media in Public Relations
Annual ID:
OS25_PR068M
Award:
2025 Public Relations Merit Award
Agency:
Leo / Sao Paulo + FIAT / Sao Paulo
Client:
FIAT
Title:
THE INTERRUPTED GOAL
Category:
Reputation Management
Annual ID:
OS25_PR046M
Award:
2025 Public Relations Merit Award
Agency:
AlmapBBDO / Sao Paulo + Sentimental Filme / Sao Paulo + Jamute / Sao Paulo
Client:
Burger King
Title:
BK® Taste Lawyers
Category:
Reputation Management
Annual ID:
OS25_PR047M
Award:
2025 Public Relations Merit Award
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Athletes Code
Category:
Public Relations for Good
Annual ID:
OS25_PR055M
Award:
2025 Public Relations Merit Award
Agency:
Scholz & Friends / Germany + 2030 Kommunikation
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Public Relations for Good
Annual ID:
OS25_PR056M
Award:
2025 Public Relations Merit Award
Agency:
Havas Germany / Duesseldorf + Seven.one AdFactory/ Creative House / Unterfoehring
Client:
Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
Title:
The big shake up
Category:
Public Relations for Good
Annual ID:
OS25_PR057M
Award:
2025 Public Relations Merit Award
Agency:
GForce Grey / Almaty
Client:
Ruh Fighting
Title:
The National Sport of Kazakhstan
Category:
Public Relations for Good
Annual ID:
OS25_PR058M
Award:
2025 Public Relations Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Public Relations for Good
Annual ID:
OS25_PR059M
Award:
2025 Public Relations Merit Award
Agency:
Wieden+Kennedy / London + Pernod Ricard / Stockholm + WracK / London
Client:
Malibu
Title:
Don't Drink & Dive
Category:
Public Relations for Good
Annual ID:
OS25_PR060M
Award:
2025 Public Relations Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Traditional Media Relations
Annual ID:
OS25_PR026M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Sovage / Paris + GUM / Paris
Client:
Society X RSF (Reporters without borders)
Title:
The Freedom Edition
Category:
Traditional Media Relations
Annual ID:
OS25_PR027M
Award:
2025 Public Relations Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Traditional Media Relations
Annual ID:
OS25_PR028M
Award:
2025 Public Relations Merit Award
Agency:
LePub / Milan
Client:
Heineken
Title:
The Boring Phone
Category:
Brand Partnerships
Annual ID:
OS25_PR061M
Award:
2025 Public Relations Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company
Client:
Molson Coors Beverage Company
Title:
See My Name
Category:
Brand Partnerships
Annual ID:
OS25_PR062M
Award:
2025 Public Relations Merit Award
Agency:
AlmapBBDO / Sao Paulo + TV GLOBO / Sao Paulo + Cabaret / Sao Paulo + Monster Films / São Paulo
Client:
O Boticário
Title:
The Unskippable Opening
Category:
Brand Partnerships
Annual ID:
OS25_PR063M
Award:
2025 Public Relations Merit Award
Agency:
Colle McVoy / Minneapolis + La-Z-Boy Incorporated / Monroe MI + Exponent / Minneapolis + Good Behavior / Los Angeles
Client:
La-Z-Boy Incorporated
Title:
Ban Reclining
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR064M
Award:
2025 Public Relations Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS25_PR065M
Award:
2025 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Events & Experiential
Annual ID:
OS25_PR030M
Award:
2025 Public Relations Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events & Experiential
Annual ID:
OS25_PR031M
Award:
2025 Public Relations Merit Award
Agency:
FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Events & Experiential
Annual ID:
OS25_PR032M
Award:
2025 Public Relations Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Events & Experiential
Annual ID:
OS25_PR033M
Award:
2025 Public Relations Merit Award
Agency:
Rocket—Science / Geelmuyden Keise / Stockholm + Geelmuyden Kiese / Stockholm + BleckOut / Stockholm + Gangsters / Stockholm
Client:
Stockholm International Film Festival
Title:
Not Just Stockholm Film Festival
Category:
Events & Experiential
Annual ID:
OS25_PR034M
Award:
2025 Public Relations Merit Award
Agency:
The Martin Agency / Richmond + Opella + Lippe Taylor + Havas Media Group
Client:
Unisom
Title:
Don’t Sleep on Saquon
Category:
Digital & Online
Annual ID:
OS25_PR029M
Award:
2025 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Business Transformation
Annual ID:
OS25_PR044M
Award:
2025 Public Relations Merit Award
Agency:
David / Bogota + Draftline / Shanghai + TBWA\Group China / Shanghai
Client:
AB InBev / Corona
Title:
Corona Extra Lime: The Company
Category:
Business Transformation
Annual ID:
OS25_PR045M
