The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
CAN YOU KFC IT?
Agency: McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client: KFC Romania Category: Commerce
Sport the Fight
Agency: Wieden+Kennedy / São Paulo + MugShot / São Paulo + Ideal Axicom / São Paulo + Kaus / São Paulo
Client: Nike Brazil Category: Commerce
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Commerce
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Commerce
The Haunted Marketplace
Agency: Mojo Supermarket / New York + Creative X, Meta
Client: Meta / Facebook Category: Commerce
Back to Discount
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Aldi France Category: Commerce
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France Category: Commerce
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Commerce
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia Category: Commerce
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Commerce
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley Category: Commerce
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client: McDonalds Category: Commerce
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard Category: Commerce
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_IG030M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client:
KFC Romania
Title:
CAN YOU KFC IT?
Category:
Commerce
Annual ID:
OS25_IG031M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Wieden+Kennedy / São Paulo + MugShot / São Paulo + Ideal Axicom / São Paulo + Kaus / São Paulo
Client:
Nike Brazil
Title:
Sport the Fight
Category:
Commerce
Annual ID:
OS25_IG032M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Commerce
Annual ID:
OS25_IG033M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Commerce
Annual ID:
OS25_EX061M
Award:
2025 Experiential & Immersive Merit Award
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Commerce
Annual ID:
OS25_EX062M
Award:
2025 Creative Use of Data Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Commerce
Annual ID:
OS25_CU038M
Award:
2025 Creative Use of Data Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Commerce
Annual ID:
OS25_CU039M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_CT038M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Commerce
Annual ID:
OS25_IN053M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Commerce
Annual ID:
OS25_IN054M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
DM9 / Sao Paulo
Client:
iFood
Title:
Audience Delivery
Category:
Commerce
Annual ID:
OS25_IN055M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Bogotá
Client:
Makro Supermarkets
Title:
Adscan
Category:
Commerce
Annual ID:
OS25_IN056M
Award:
2025 Social Media Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Commerce
Annual ID:
OS25_SM074M
Award:
2025 Social Media Merit Award
Agency:
Mojo Supermarket / New York + Creative X, Meta
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Commerce
Annual ID:
OS25_SM075M
Award:
2025 Social Media Merit Award
Agency:
VML / Dubai
Client:
HungerStation
Title:
The Social Feed
Category:
Commerce
Annual ID:
OS25_SM076M
Award:
2025 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Aldi France
Title:
Back to Discount
Category:
Commerce
Annual ID:
OS25_SM077M
Award:
2025 Direct Marketing Merit Award
Agency:
BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Commerce
Annual ID:
OS25_DM081M
Award:
2025 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Commerce
Annual ID:
OS25_DM082M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Commerce
Annual ID:
OS25_DM083M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
CARS TO WORK
Category:
Commerce
Annual ID:
OS25_DM084M
Award:
2025 Direct Marketing Merit Award
Agency:
Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Commerce
Annual ID:
OS25_DM085M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Annual ID:
OS25_DM086M
Award:
2025 Direct Marketing Merit Award
Agency:
Havas HOY / Mexico City
Client:
Volaris Airlines
Title:
W1ng Cod3s
Category:
Commerce
Annual ID:
OS25_DM087M
Award:
2025 Direct Marketing Merit Award
Agency:
BETC / Paris + Soldats / Paris
Client:
Heetch
Title:
Choose Uber
Category:
Commerce
Annual ID:
OS25_DM088M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML / New York
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Commerce
Annual ID:
OS25_BE060M
Award:
2025 Branded Entertainment Merit Award
Agency:
FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Commerce
Annual ID:
OS25_BE061M
Award:
2025 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Commerce
Annual ID:
OS25_BE062M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / São Paulo
Client:
New Balance
Title:
The Heaviest Jersey
Category:
Commerce
Annual ID:
OS25_BE063M
Award:
2025 Radio & Audio-First Merit Award
Agency:
VML UK / London + VML / New York
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Commerce
Annual ID:
OS25_RA032M