The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener Category: Broadcast / Series
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Billboards & Transit / Series
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Billboards & Transit / Series
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Billboards & Transit / Series
Guilty Pets
Agency: INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client: IKEA Category: Billboards & Transit / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Billboards & Transit / Series
Buchanan’s ZIP Codes
Agency: GALE / New York + Diageo/Buchanan's + PHD / New York + HUNTER / New York
Client: Buchanan’s Whisky Category: Billboards & Transit / Series
Made to Share
Agency: VCCP / London + Girl&Bear + Mondelēz International / Uxbridge + Bulletproof / London
Client: Cadbury / Mondelēz Category: Billboards & Transit / Series
Art Is Better When It Movies
Agency: Havas / New York
Client: Brooklyn Film Festival Category: Writing / Series
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Writing / Series
Unwrap it
Agency: LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client: Cornetto Category: Posters / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Posters / Series
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Posters / Series
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref Category: Posters / Series
The Beer Behind Backstage
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Magazine / Series
It's Possible
Agency: Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client: Pinterest Category: Special / Practical Effects / Series
Change Your World
Agency: Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client: Squarespace Category: Special / Practical Effects / Series
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Posters / Series
Sayakaboshi Elementary School
Agency: Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client: Sayakaboshi Elementary School Category: Posters / Series
Doki Doki: Posters You Can Hear
Agency: No Fixed Address / Toronto
Client: Doki Doki Category: Posters / Series
BEYOND THE STORM CLOUDS
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo
Client: JAXA Category: Posters / Series
Sanlian Humanistic Vernacular Season
Agency: another design / Guangzhou
Client: Sanlian City for Humanity Category: Posters / Series
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO Category: Posters / Series
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Posters / Series
LIVE! YOURSELF
Agency: SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client: AFURI Category: Posters / Series
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Direction / Series
GRIP: A Toyota Story
Agency: Intertrend Communications / Plano TX + Toyota Motor North America / Plano TX + Lawrence Fells Production / Los Angeles
Client: Toyota Category: Animation / Series
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Out of Home / Series
Icons
Agency: BBH / London + Rare / London + Wellcom / London
Client: Tesco Category: Out of Home / Series
Award:
2025 Radio & Audio-First Merit Award
Agency:
Joe Public
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Broadcast / Series
Annual ID:
OS25_RA019M
Award:
2025 Out of Home Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH055M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH056M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH057M
Award:
2025 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH058M
Award:
2025 Out of Home Merit Award
Agency:
INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client:
IKEA
Title:
Guilty Pets
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH059M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH060M
Award:
2025 Out of Home Merit Award
Agency:
GALE / New York + Diageo/Buchanan's + PHD / New York + HUNTER / New York
Client:
Buchanan’s Whisky
Title:
Buchanan’s ZIP Codes
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH061M
Award:
2025 Out of Home Merit Award
Agency:
VCCP / London + Girl&Bear + Mondelēz International / Uxbridge + Bulletproof / London
Client:
Cadbury / Mondelēz
Title:
Made to Share
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH062M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Havas / New York
Client:
Brooklyn Film Festival
Title:
Art Is Better When It Movies
Category:
Writing / Series
Annual ID:
OS25_MI076M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Writing / Series
Annual ID:
OS25_MI077M
Award:
2025 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client:
Cornetto
Title:
Unwrap it
Category:
Posters / Series
Annual ID:
OS25_OH046M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Posters / Series
Annual ID:
OS25_OH047M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Annual ID:
OS25_OH048M
Award:
2025 Out of Home Merit Award
Agency:
Stream and Tough Guy / Lisbon + Atlantic New York
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Posters / Series
Annual ID:
OS25_OH049M
Award:
2025 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Posters / Series
Annual ID:
OS25_OH050M
Award:
2025 Print & Promotional Merit Award
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
The Beer Behind Backstage
Category:
Magazine / Series
Annual ID:
OS25_PT029M
Award:
2025 Direct Marketing Merit Award
Agency:
Leo / Chicago
Client:
KFC
Title:
Fiiiiinger Lickin’ Good
Category:
Social Media Post / Series
Annual ID:
OS25_DM069M
Award:
2025 Out of Home Merit Award
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH045M
Award:
2025 Print & Promotional Merit Award
Agency:
alma DDB / Miami
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Newspaper / Series
Annual ID:
OS25_PT028M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client:
Pinterest
Title:
It's Possible
Category:
Special / Practical Effects / Series
Annual ID:
OS25_MI104M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client:
Squarespace
Title:
Change Your World
Category:
Special / Practical Effects / Series
Annual ID:
OS25_MI105M
Award:
2025 Design Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Annual ID:
OS25_DE095M
Award:
2025 Design Merit Award
Agency:
Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client:
Sayakaboshi Elementary School
Title:
Sayakaboshi Elementary School
Category:
Posters / Series
Annual ID:
OS25_DE096M
Award:
2025 Design Merit Award
Agency:
No Fixed Address / Toronto
Client:
Doki Doki
Title:
Doki Doki: Posters You Can Hear
Category:
Posters / Series
Annual ID:
OS25_DE097M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo
Client:
JAXA
Title:
BEYOND THE STORM CLOUDS
Category:
Posters / Series
Annual ID:
OS25_DE098M
Award:
2025 Design Merit Award
Agency:
another design / Guangzhou
Client:
Sanlian City for Humanity
Title:
Sanlian Humanistic Vernacular Season
Category:
Posters / Series
Annual ID:
OS25_DE099M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Posters / Series
Annual ID:
OS25_DE100M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Posters / Series
Annual ID:
OS25_DE101M
Award:
2025 Design Merit Award
Agency:
SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client:
AFURI
Title:
LIVE! YOURSELF
Category:
Posters / Series
Annual ID:
OS25_DE102M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Direction / Series
Annual ID:
OS25_MI071M
Award:
2025 Design Merit Award
Agency:
Hornet / New York + Apple
Client:
Apple
Title:
Evergreen
Category:
Moving Image / Series
Annual ID:
OS25_DE116M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Cartel
Client:
Squarespace
Title:
Muscles, Bakery, Scuba
Category:
Editing / Series
Annual ID:
OS25_MI084M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Intertrend Communications / Plano TX + Toyota Motor North America / Plano TX + Lawrence Fells Production / Los Angeles
Client:
Toyota
Title:
GRIP: A Toyota Story
Category:
Animation / Series
Annual ID:
OS25_MI095M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BUCK
Client:
Airbnb
Title:
Get an Airbnb
Category:
Animation / Series
Annual ID:
OS25_MI096M
Award:
2025 Design Merit Award
Agency:
Uncommon Creative Studio / London
Client:
Vimeo
Title:
REFRAME
Category:
Out of Home / Series
Annual ID:
OS25_DE103M
Award:
2025 Design Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Out of Home / Series
Annual ID:
OS25_DE104M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Out of Home / Series
Annual ID:
OS25_DE105M