The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential Music & Sound
SO-SO SPINS TOKYO
Agency: VML & Ogilvy Japan / Tokyo + SCENE, inc. / XM div. / Tokyo
Client: Roland Corporation Category: Custom Content
Everything, Covered: 100 Years of The New Yorker
Agency: Le Truc / New York + Roof Studio / New York + Human / New York
Client: The New Yorker Category: Music Adaptation / Instrumental
There are drivers in your area - Holiday
Agency: Mother / London + MJZ / London + PHD + King Lear
Client: Uber Category: Music Adaptation / Song
Nouvelle Génération
Agency: Circonflex / Montreal + LG2 / Montreal
Client: Les Producteurs de lait du Québec Category: Music Adaptation / Song
Close
Agency: Wake The Town / London + Mother / New York
Client: Uber US Category: Music Adaptation / Song
Apple Intelligence | Clean Up Photos: Cat | iPhone
Agency: Apple Marcom + Parliament
Client: Apple Category: Original Music / Score - Short Form
Tennessee Sound Sites
Agency: VML / Kansas City + Plan A Films
Client: Tennessee Department of Tourist Development Category: Artist / Brand Collaboration
Great Ideas Start on Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Exile Edit + MJZ + Pariah Creative
Client: Apple Category: Voice Direction
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Sound Design
Power Struggle
Agency: 750mph / London + Saatchi & Saatchi / London + CANADA / London + Selected Works / London
Client: OVO Energy Category: Sound Design
Discover Your Future
Agency: Wieden+Kennedy / Portland + 750mph / London + ELECTRIC THEATRE COLLECTIVE / London + PRETTYBIRD / LONDON
Client: Netflix Category: Sound Design
I'm Not Remarkable
Agency: Apple Marcom + Wave Studios / New York + Trim Editing + Somesuch
Client: Apple Category: Sound Mixing
Bring a Book to Life
Agency: 750mph / London + Droga5, part of Accenture Song / London + Biscuit Filmworks / London + Work Editorial / London
Client: Amazon Books Category: Sound Mixing
I'm Not Remarkable
Agency: Apple Marcom + Wave Studios / New York + Trim Editing + Somesuch
Client: Apple Category: Sound Editing
Big Fucking Deal
Agency: Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client: Casey House Category: Sound Editing
Award:
2026 Music & Sound Craft Merit Award
Agency:
Ogilvy / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Experiential Music & Sound
Annual ID:
OS26_MS014M
Award:
2026 Music & Sound Craft Merit Award
Agency:
VML & Ogilvy Japan / Tokyo + SCENE, inc. / XM div. / Tokyo
Client:
Roland Corporation
Title:
SO-SO SPINS TOKYO
Category:
Custom Content
Annual ID:
OS26_MS015M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Le Truc / New York + Roof Studio / New York + Human / New York
Client:
The New Yorker
Title:
Everything, Covered: 100 Years of The New Yorker
Category:
Music Adaptation / Instrumental
Annual ID:
OS26_MS016M
Award:
2026 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Kids Help Phone
Title:
Help!
Category:
Music Adaptation / Song
Annual ID:
OS26_MS017M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Mother / London + MJZ / London + PHD + King Lear
Client:
Uber
Title:
There are drivers in your area - Holiday
Category:
Music Adaptation / Song
Annual ID:
OS26_MS018M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Circonflex / Montreal + LG2 / Montreal
Client:
Les Producteurs de lait du Québec
Title:
Nouvelle Génération
Category:
Music Adaptation / Song
Annual ID:
OS26_MS019M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Wake The Town / London + Mother / New York
Client:
Uber US
Title:
Close
Category:
Music Adaptation / Song
Annual ID:
OS26_MS020M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Apple Marcom + Parliament
Client:
Apple
Title:
Apple Intelligence | Clean Up Photos: Cat | iPhone
Category:
Original Music / Score - Short Form
Annual ID:
OS26_MS021M
Award:
2026 Music & Sound Craft Merit Award
Agency:
LLYC / Madrid
Client:
Cervezas Alhambra
Title:
Sosegá
Category:
Original Music / Score - Long Form
Annual ID:
OS26_MS022M
Award:
2026 Music & Sound Craft Merit Award
Agency:
VML / Kansas City + Plan A Films
Client:
Tennessee Department of Tourist Development
Title:
Tennessee Sound Sites
Category:
Artist / Brand Collaboration
Annual ID:
OS26_MS023M
Award:
2026 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Exile Edit + MJZ + Pariah Creative
Client:
Apple
Title:
Great Ideas Start on Mac
Category:
Voice Direction
Annual ID:
OS26_MS024M
Award:
2026 Music & Sound Craft Merit Award
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Sound Design
Annual ID:
OS26_MS025M
Award:
2026 Music & Sound Craft Merit Award
Agency:
750mph / London + Saatchi & Saatchi / London + CANADA / London + Selected Works / London
Client:
OVO Energy
Title:
Power Struggle
Category:
Sound Design
Annual ID:
OS26_MS026M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / Portland + 750mph / London + ELECTRIC THEATRE COLLECTIVE / London + PRETTYBIRD / LONDON
Client:
Netflix
Title:
Discover Your Future
Category:
Sound Design
Annual ID:
OS26_MS027M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Apple Marcom + Wave Studios / New York + Trim Editing + Somesuch
Client:
Apple
Title:
I'm Not Remarkable
Category:
Sound Mixing
Annual ID:
OS26_MS028M
Award:
2026 Music & Sound Craft Merit Award
Agency:
750mph / London + Droga5, part of Accenture Song / London + Biscuit Filmworks / London + Work Editorial / London
Client:
Amazon Books
Title:
Bring a Book to Life
Category:
Sound Mixing
Annual ID:
OS26_MS029M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Apple Marcom + Wave Studios / New York + Trim Editing + Somesuch
Client:
Apple
Title:
I'm Not Remarkable
Category:
Sound Editing
Annual ID:
OS26_MS030M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client:
Casey House
Title:
Big Fucking Deal
Category:
Sound Editing
Annual ID:
OS26_MS031M
Award:
2026 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Kids Help Phone
Title:
Help!
Category:
Sound Editing
Annual ID:
OS26_MS032M