Young Guns 17: Andrés Reisinger
By Brett McKenzie Posted on Nov 04, 2019
Shining a light on the amazing class of Young Guns 17
What happens when you take a jury of 60+ respected creatives, more than 500 entries from all over the globe, and mix them all together for two months of serious consideration, debate and decision-making? Eventually you get the winners of Young Guns 17! This year, The One Club for Creativity is honoring a creatively diverse class of 28 winners, including animators, designers, photographers, illustrators, film directors and editors, all of whom came out of this process as true champions of their craft.
Ahead of the Young Guns 17 Ceremony + Party taking place on November 20, we are featuring the various superstars who will be taking the stage that evening.
Buenos Aires, Argentina
First of all, congratulations! Now how did you first discover Young Guns?
I first heard about Young Guns a number of years ago. Some of my favorite designers and directors had won it in the past. In my case, I saw it as a personal measure of advancement in my career.
It took you a few attempts to get in, correct?
This was the third time I entered Young Guns. The first two attempts were obviously not successful, and I struggled with that to the point where I didn't enter again for a few years, in order to re-think what I was doing with my work. Now I understand why I didn't win in the past. The past times I had entered Young Guns, I was only looking for success, for glory. I was immature and had a lot of things to work on.
About a year or two ago, I decided that if I was going to put my voice out there in the world, it had better be my own voice, no matter if I succeeded or failed. And then my own voice started to create things. You can only connect the dots when looking backward. Now it makes much more sense that I didn't win until now.
That's the kind of story I always like to hear from Young Guns winners! Which of the projects that you entered was the one that really had you speaking with your own voice, as you say?
The one project that shifted my career to a whole new level was "Complicated Name For the Show" my first solo exhibition. The presentation consisted of three newly commissioned designed objects within an original context also envisioned by me. This was my first time physically creating my vision. It is a real struggle to create in the physical world, working with susceptibilities, manufacturers, processes, weight, even gravity. It was an amazing experience working with such a big name as Chamber Projects.
One of the highlights of entering Young Guns is the ability to submit personal projects alongside professional ones. I understand you took advantage of this...
Yes, I submitted Plastic Rain, my first personal project formally exploring a new retail experience. At that time it was a bit prophetic, but it's exactly what marketing is looking and shifting-to nowadays. Traditional marketing simply doesn’t cut it anymore. Plastic Rain is my proposal for experiential marketing. Experiential marketing directly involves customers, inviting them to experience brands in-person rather than putting them in the position of an observer and hoping that traditional marketing efforts will resonate with them or be memorable.
Tell us what it was like to learn that you finally won Young Guns...
At first sight, I thought the email was a rejection! So I read it like ten times, just to make sure! I shared the news with my wife, Mica. We were visiting family and friends in Buenos Aires at the time, and it was so nice to share the news in-person with my inner circle.
How would you describe your creative process?
My work process totally matches my style. I'm kind of a roller coaster. You know the path, but you can't stop screaming! I love the adrenaline that triggers when creating new and unseen things. I spend a crazy amount of hours to achieve results that really move me.
What is your favorite tool when it comes to making what you do, something you’d feel naked without?
A text edit :) I usually put the visual ideas coming out of my brain into words in order to quickly catch their emotional value. Then I spend the time trying to visually express that in the best way.
What do you do when you hit a creative wall, when you are stuck for ideas and solutions?
Sometimes I power through it, or I go off looking for inspiration. I usually try to take a break and do some body-weight training, or read a lot of books, or go for a walk.
Who are some of the biggest influences on your work and career?
Some of my influences are Julio Le Parc, Gyula Kosice, Olafur Eliasson, James Turell, Anish Kapoor, and Erwin Wurm. I've also had the pleasure to meet and be supported and mentored by Gun Gordillo, Peter Amby, Mario Hugo (YG7), Verònica Fuerte (YG7), and Isern Serra.
Now that you’re in the Young Guns family, are there any past winners that you look up to and admire?
Name a creative dream that you have yet to fulfill.
I would love to envision a lot more physical spaces.
Any final thoughts for the Young Guns community?
Thanks so much, I am totally psyched!
WORDS FROM THE JURY
"The spaces that Andrés imagines are loud yet calm, unusual yet soft, minimal yet magical, surreal yet opportunistic. Colors and materiality, light and shadows, shapes and details, intersections and layerings are all meticulously curated and crafted in the worlds of Andrés. Every detail is just in the right balance, and in the right contrast. I really enjoy reading every little moment that I discover in his spatial designs, especially the subtle differences between each shade of pink.”
Young Guns 13 Winner
"Andrés Reisinger captures a strikingly modern aesthetic and makes it his own — both as objects and as surrealistic explorations. His visualizations invite its spectators into a futuristic yet relatable world where the simple setup allows great space for details and textures. Each image makes you wonder what might be around the corner of this beautiful still."
"Andrés is highly capable of applying his own signature to work created for clients which amongst other skills makes him very qualified for this award."
Nikoline Dyrup Carlsen
Architect MAA & Founding Partner
SPACON & X
The Young Guns 17 Ceremony & Party takes place on Thursday, November 20 in New York City.