The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Boardroom
Agency: Rethink / Vancouver
Client: Science World
Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA
Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival
Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Chaplin/ Churchill/ Newton
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
Light Bulb
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 25.0
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
Truck
Agency: Jung von Matt AG / Berlin
Client: DHL
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
FLAGS
Agency: FOOTE CONE AND BELDING / Lisbon
Client: GRANDE REPORTAGEM MAGAZINE
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 25.0
We Can Explain
Agency: Rethink / Vancouver
Client: Science World
Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
"Encore"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Unstoppable
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 25.0
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Karaoke
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Grrr
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Client:
Sony
Title:
Paperclip
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Bisley office equipment
Title:
New Order
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Science World
Title:
Boardroom
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
BC SPCA
Title:
Roommates
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene/Special FX/Good Cop. Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Anglican Welfare Council
Title:
Chaplin/ Churchill/ Newton
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
The Economist
Title:
Light Bulb
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Smith & Wesson
Title:
Targets
Category:
Outdoor / Outdoor: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
DHL
Title:
Truck
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen AG
Title:
"Petrol station TDI" campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
GRANDE REPORTAGEM MAGAZINE
Title:
FLAGS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Science World
Title:
We Can Explain
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible Sprint
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation 2
Title:
Sony PlayStation 2
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Chicago Music Exchange
Title:
"Encore"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Unstoppable
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible is Nothing - Basketball
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Karaoke
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Yoga, Karaoke, Shakespeare
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0