The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Earthquake/Plane Crash/Flood
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Victorinox
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Still got milk?
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Parachute/Wrestling/Football
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Believe
Agency: Spearhead / Seattle
Client: Seattle Magic
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Burn Out
Agency: Saatchi & Saatchi / London
Client: Crest
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: EUT Marketing
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Band Aid No Water
Agency: McCann Erickson India / Mumbai
Client: Band Aid Washproof
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Bugs
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Long Life Bulbs
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Cuctus
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Bottle Illusion
Agency:
Client: Guinness
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Grass
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Grand Canyon
Agency: BBDO / Bangkok
Client: Daimler Chryler Co.,ltd
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Side-Impact Protection
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes Benz A-Class
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Table Cloth
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Pizza Hut Restaurants Sdn Bhd
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
School Photo
Agency: Naga DDB Sdn Bhd / -
Client: Nikon Sdn. Bhd.
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Parachute
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Birds
Agency: Ogilvy Mexico / M?xico
Client: Land Rover
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Marathon
Agency: JWT Vietnam / Ho Chi Minh City
Client: Nike
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Whiteboard
Agency: Naga DDB Sdn Bhd / -
Client: EUT Fashion (Wonderbra)
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Things to do...
Agency: TBWA Singapore / Singapore
Client: MINI
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Pop-Up books
Agency: Kinetic Singapore / Singapore
Client: Noble Education Pte Ltd
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Bug / Stuck / Crash
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Found, Everest, Surface
Agency: BBDO Atlanta / Atlanta
Client: Polartec / High Country
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Nikkor Lenses
Agency: Bozell, NY / Sayreville
Client: Adorama Camera
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Toys
Agency: Ogilvy & Mather / New Delhi
Client: Gillette India Limited
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
EC one
Agency: FCB London / London
Client: JOS
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
"The Animal?s-eye-campaign"
Agency: Scholz & Friends / Berlin
Client: Konica Minolta Photo Imaging Europe GmbH
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Twin Palms
Agency: WestWayne / Atlanta
Client: Twin Palms Publishing
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Ned + Linda
Agency: Block / Leederville
Client: Ned McNeilage, Linda Knight
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Arnika Book
Agency: Arnika / Richmond
Client: Arnika
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Living Room
Agency: DDB Canada / Vancouver
Client: DDB Canada
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Big Wigs
Agency: Fallon New York / New York
Client: Virgin Mobile USA
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Genius Campaign 1
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
scream
Agency: Jung von Matt AG / Hamburg
Client: K-fee
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Genius Campaign 4
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Genius Campaign 3
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Unpleasant Side Effects - Chinese Buffet-Symposium
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Genius/Mr. Cargo Pants Designer
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Singles Bar
Agency: ZiG / Toronto
Client: IKEA
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
"Road Rage"
Agency: FCB Johannesburg / Johannesburg
Client: Toyota / Tazz
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Client:
Victorinox
Title:
Earthquake/Plane Crash/Flood
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Parmalat - Everfresh
Title:
Still got milk?
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute/Wrestling/Football
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Seattle Magic
Title:
Believe
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Crest
Title:
Burn Out
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
EUT Marketing
Title:
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Band Aid Washproof
Title:
Band Aid No Water
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
PetsUnite
Title:
"Sugar"
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Osram Long Life Bulbs
Title:
Bugs
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Unilever Thai Holding
Title:
Cuctus
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Cingular
Title:
Yearbook
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Sleeping
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Cube
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Unilever Thai Holding
Title:
Grass
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Daimler Chryler Co.,ltd
Title:
Grand Canyon
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mercedes Benz A-Class
Title:
Side-Impact Protection
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Pizza Hut Restaurants Sdn Bhd
Title:
Table Cloth
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nikon Sdn. Bhd.
Title:
School Photo
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Birds
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Marathon
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
EUT Fashion (Wonderbra)
Title:
Whiteboard
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
PetsUnite
Title:
"Tommy"
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Things to do...
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Noble Education Pte Ltd
Title:
Pop-Up books
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Toykar
Title:
Bug / Stuck / Crash
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Polartec / High Country
Title:
Found, Everest, Surface
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Adorama Camera
Title:
Nikkor Lenses
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Gillette India Limited
Title:
Toys
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
JOS
Title:
EC one
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Konica Minolta Photo Imaging Europe GmbH
Title:
"The Animal?s-eye-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Twin Palms Publishing
Title:
Twin Palms
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Ned McNeilage, Linda Knight
Title:
Ned + Linda
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Arnika
Title:
Arnika Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
DDB Canada
Title:
Living Room
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Virgin Mobile USA
Title:
Big Wigs
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
K-fee
Title:
scream
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Genius Campaign 4
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Genius Campaign 3
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Unpleasant Side Effects - Chinese Buffet-Symposium
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Genius/Mr. Cargo Pants Designer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Singles Bar
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Toyota / Tazz
Title:
"Road Rage"
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Merit Award
Points:
5.0
