The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express
Category: Brand Transformation / Single
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton
Category: Integrated Branding / Public Service Campaign
Points: 25.0
Whopper Lust
Agency: CP+B / Boulder
Client: Burger King
Category: Branded Content / Games
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Branded Content / Online
Points: 25.0
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America
Category: Consumer Television / Over 60 second - Single
Points: 25.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG
Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 25.0
Vending Machine
Agency: Grey Group - China / Shanghai
Client: World kitchen
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Integrated Branding / Consumer Campaign
Points: 25.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG
Category: Innovation in Advertising / Single or Campaign
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Non-Broadcast / Online
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets
Category: Branded Content / Cinema
Points: 25.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
The Bear
Agency: BETC / Paris
Client: CANAL+
Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 25.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite
Category: Magazine / Full Page or Spread - Single
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover
Category: Consumer Television / 60 Second - Single
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Radio / Campaign
Points: 25.0
Hotel Bar
Agency: BBDO / New York
Client: HBO/Eastbound and Down
Category: Consumer Radio / Single
Points: 25.0
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover)
Category: Public Service / Radio - Single
Points: 25.0
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland
Category: Public Service / Collateral - Single
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton
Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT)
Category: Public Service / Newspaper or Magazine - Campaign
Points: 25.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie
Category: Collateral / Promotional Items
Points: 25.0
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd
Category: Collateral / P.O.P. and In-store - Campaign
Points: 25.0
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd
Category: Collateral / P.O.P. and In-store - Single
Points: 25.0
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite
Category: Collateral / Posters - Single
Points: 25.0
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
Little Marina
Agency: Mother / New York
Client: Target
Category: Experiential Advertising / Installations
Points: 25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
EBALL
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
World kitchen
Title:
Vending Machine
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
EBALL
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
The Bear
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Collateral / Promotional Items
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Samsonite
Title:
Heaven and Hell
Category:
Collateral / Posters - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0