The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
French Good Grades Poster Series
Agency: Charles S. Anderson Design Company / Minneapolis
Client: French Paper Company
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 25.0
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Senior Library
Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client: School of Visual Arts
Category: Publication Design / Book Jacket Design
Points: 25.0
25 years of Research Surveys
Agency: King James RSVP / Cape Town
Client: Research Surveys
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Vidpak
Agency: MTV NETWORKS / New York
Client: MTV Design
Category: Broadcast Design / Broadcast Design: Network Identity
Points: 25.0
Dreams
Agency: Lobo / São Paulo
Client: Diesel
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 25.0
GIONGO GITAIGO JISHO
Agency: Hakuhodo Inc. / Tokyo
Client: PIE BOOKS
Category: Publication Design / Consumer Magazine Full Issue
Points: 25.0
the detroit issue
Agency: Bartle Bogle Hegarty / New York
Client: BIG magazine
Category: Publication Design / Consumer Magazine Full Issue
Points: 25.0
Burberry New Dots
Agency: TUGBOAT / Minato-ku
Client: Sanyo Shokai Ltd.
Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client: Pro Helvetia ( Swiss arts Council)
Category: Direct Mail / Direct Mail: Single
Points: 25.0
Rheingold Street Artist Nightshade Project
Agency: Powell / New York
Client: Rheingold Beer
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare
Category: Environmental Design / Environmental Design: Signage
Points: 25.0
JUBES - Juicy Cubes
Agency: Kinetic Singapore / Singapore
Client: Wong CoCo
Category: Package Design / Product Packaging: Campaign
Points: 25.0
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Points: 25.0
Laurie DeMartino Design Co-Label Poster
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co
Category: Collateral Design / Self-Promotion - Single Only
Points: 25.0
Subtitles
Agency: OgilvyInteractive / São Paulo
Client: CNA - English School
Category: Banners / Banner - Campaign
Points: 25.0
Haircut
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Banners / Banner - Single
Points: 25.0
Toilet Paper
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan
Category: Banners / Banner - Single
Points: 25.0
Devoted to Biking
Agency: Diesel / Montreal
Client: Guru Bicycle Corp.
Category: Brand Gaming / Brand Gaming - Websites
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
adidas Sport Style Y-3
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: adidas-Salomon AG
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
Tall Buildings
Agency: For Office Use Only / New York
Client: The Museum of Modern Art
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Saw
Agency: Hi-ReS! London / London
Client: Lions Gate Films, USA
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Interactive Salaryman
Agency: Dentsu / Tokyo
Client: Interactive Salaryman
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
We Can Explain
Agency: Rethink / Vancouver
Client: Science World
Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Karaoke
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 25.0
Unstoppable
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
"Encore"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 25.0
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
FLAGS
Agency: FOOTE CONE AND BELDING / Lisbon
Client: GRANDE REPORTAGEM MAGAZINE
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Truck
Agency: Jung von Matt AG / Berlin
Client: DHL
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Light Bulb
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 25.0
Chaplin/ Churchill/ Newton
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival
Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA
Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Client:
French Paper Company
Title:
French Good Grades Poster Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Bisley office equipment
Title:
New Order
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
School of Visual Arts
Title:
Senior Library
Category:
Publication Design / Book Jacket Design
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Research Surveys
Title:
25 years of Research Surveys
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
MTV Design
Title:
Vidpak
Category:
Broadcast Design / Broadcast Design: Network Identity
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Dreams
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
PIE BOOKS
Title:
GIONGO GITAIGO JISHO
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
BIG magazine
Title:
the detroit issue
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Sanyo Shokai Ltd.
Title:
Burberry New Dots
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Pro Helvetia ( Swiss arts Council)
Title:
Pro Helvetia 2005 Programme
Category:
Direct Mail / Direct Mail: Single
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Rheingold Beer
Title:
Rheingold Street Artist Nightshade Project
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Environmental Design / Environmental Design: Signage
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Wong CoCo
Title:
JUBES - Juicy Cubes
Category:
Package Design / Product Packaging: Campaign
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Painting Book" Campaign "Dark Times"
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Label Poster
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
CNA - English School
Title:
Subtitles
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Haircut
Category:
Banners / Banner - Single
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
World Wide Fund for Nature Japan
Title:
Toilet Paper
Category:
Banners / Banner - Single
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Guru Bicycle Corp.
Title:
Devoted to Biking
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
adidas-Salomon AG
Title:
adidas Sport Style Y-3
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Dr. Angus
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
The Museum of Modern Art
Title:
Tall Buildings
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Lions Gate Films, USA
Title:
Saw
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Interactive Salaryman
Title:
Interactive Salaryman
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Science World
Title:
We Can Explain
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Yoga, Karaoke, Shakespeare
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Karaoke
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible is Nothing - Basketball
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Unstoppable
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Chicago Music Exchange
Title:
"Encore"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation 2
Title:
Sony PlayStation 2
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible Sprint
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Sony
Title:
Paperclip
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
GRANDE REPORTAGEM MAGAZINE
Title:
FLAGS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen AG
Title:
"Petrol station TDI" campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
DHL
Title:
Truck
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Smith & Wesson
Title:
Targets
Category:
Outdoor / Outdoor: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
The Economist
Title:
Light Bulb
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Anglican Welfare Council
Title:
Chaplin/ Churchill/ Newton
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene/Special FX/Good Cop. Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
BC SPCA
Title:
Roommates
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
