The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Television / 30 Second - Single
Annual ID
FI16129M
About the Work
Old Spice pitted their two most powerful spokesmen— Isaiah Mustafa (“The Man Your Man Could Smell Like”) and Terry Crews—against each other in a battle for scent supremacy that spanned seven stretch-motorcycle-and-rocket-leg-filled commercials.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Wieden+Kennedy / Portland
Production Company
MJZ / Los Angeles
Mackenzie Cutler / Los Angeles
The Mill / New York
Joint / Portland
Art Director
Matt Sorrell
Group Creative Director
Craig Allen
Jason Bagley
Tim Davies
Editor
Erik Laroi
Brendan Hogan
Producer
Lindsay Reed
Erika Madison
Nicole Kaptur
Tom Kuntz
Erik Krumins
Emily Skinner
Sasha Hirshfield
Sue Troyan
Dan Roberts
Writer
Jarrod Higgins
Creative Team
Neil Shapiro
Music / Sound
Noah Woodburn
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