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Category
Craft - Brand Voice / Brand Voice
Annual ID
PR16070M
About the Work
Feel Every Smile is a project to demonstrate the power of every smile, first through their absence and then by giving people a new way to experience them. The emotional film follows four blind people as they talk about what a smile means to them and what it is like not knowing when people are smiling at them. Listerine then introduce them to a mobile app they have created that uses facial recognition to detect the smiles of those in the room and we see the heart warming reactions as they spend time exploring the app with their loved ones. Listerine then developed and tested the app further with the Royal National Institute of the Blind and released it to the public to help those who can’t see a smile, still feel one and encourage everyone to not take a smile for granted.
2016 Awards
Total Points: 5
Merit
Credits
Agency
J. Walter Thompson / London
PR / Marketing Agency
Red Consultancy / London
Production Company
Pulse Films / London
Creative Director
John Cherry
Director
Lucy Walker
Editor
Paul Monaghan
Executive Creative Director
Russell Ramsey
Producer
Oliver Roskill
Agency Producer
Spru Rowland
Creative Team
Will Helm
Will Brookwell
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