The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / Short Form - Campaign
Annual ID
OS_FI19046M
About the Work
The DIY chain toom has its own brand. This comprises around 14,000 products and is characterized by the very highest quality. Countless test seals from independent testing institutes prove this. The problem: Nobody knows. Before a product is placed on the market shelf, it is tested in every conceivable or unthinkable way, even far beyond the standard requirements. That is a fact. And we show it. We dive deep into the brittle and sometimes bizarre world of German test institutes. With the slogan "We have tested it so you don’t have to“ we show merciless and accurate testing procedures in an appropriate way: dust-dry in the acting, strict in the camera angles and with a lot of peace and concentration. This is how we prove how loud "quiet" can be and how attention-grabbing, un-agitated test quality can be staged.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Scholz & Friends / Berlin
Client / Brand
toom / Cologne
Production Company
Anorak Film / Berlin
Music / Sound Production Company
Hesse Studios / Berlin
Post Production Company
SLAUGHTERHOUSE – VISUAL MANUFACTURING / Berlin
Art Director
Roman Reulecke
Sandra Doelling
Sandra Treisbach
Chief Creative Officer
Matthias Spaetgens
Chief Marketing Officer
Dr. Robert Karl Wiegand
Creative Director
Wulf Rechtacek
Christopher Hoehne
Director
Niklas Weise
Director of Photography
Bjoern Knechtel
Executive Creative Director
Oliver Handlos
Robert Krause
Producer
Kristin Ammon
Strategist
Nicolas Schindler
Writer
Lucas Machwitz
Creative Team
Sebastian Neumann
Julia Brehm
Andree Hohlen
Account Team
Bojana Hrnjak
Milena Pfennig
David Krempel
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