The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Film

Upstream

Agency RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX

Client Toyota Motor Corporation / Toyota Motor North America

Category

Television & VOD / Long Form - Single

Annual ID

OS_FI21_064M

About the Work

In the touching commercial of "Upstream", Tarsem teams up with Toyota and the Olympics to tell the inspiring story of Paralympian Jessica Long. Tarsem shot a beautiful vignette of Jessica's life story from Russian orphan forced to amputate her legs due to a rare condition to one day finding herself competing in the swimming olympics. Each scene strikes a chord that makes you forget that you are watching a car ad, but see a deeper story being told. As said by Lisa Materazzo, group VP for Toyota marketing to Ad Age, "'Upstream' highlights Toyota's mission to shine a light on athletes like Jessica who work tirelessly every day to pursue their passion and inspire people around the world to reach their full potential." Tarsem's commercial and Jessica's story inspired us and we hope it inspires you too. Thank you for your consideration.

2021 Awards

Total Points: 3

Merit

Credits

Agency

Dentsu Inc. / Tokyo
Saatchi & Saatchi / El Segundo

Client / Brand

Toyota / Plano, TX

Production Company

RadicalMedia / New York

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