The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Moving Image Craft

Upstream

Agency Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Client Toyota Motor Corporation / Toyota Motor North America

Category

Visual Effects / Single

Annual ID

OS_MI21_027S

About the Work

"Upstream" tells the story of Jessica Long, a 13 x gold medalists Toyota athlete, who is born with fibular hemimelia. We start with her mother’s phone call with an adoption agent and follow her journey from Jessica being in an orphanage, to being adopted into a loving family who support her journey into becoming a world-class swimmer. To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation. Diligent on-set supervision ensured the two worlds aligned perfectly. From pre-production, through to shot execution, on-set supervision was crucial as the set builds and pools were filmed separately, so meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.

2021 Awards

Total Points: 21

Credits

Agency

Saatchi & Saatchi / El Segundo
Dentsu Inc. / Tokyo

Production Company

RadicalMedia / Santa Monica

Music / Sound Production Company

The Elements Music / Santa Monica
Lime Studios

Post Production Company

Final Cut / Santa Monica
Company 3 / Santa Monica
Framestore / Culver City

Chief Creative Officer

Jason Schragger
Keiichi Higuchi

Composer

Norman Kim

Creative Director

Alex Thomas

Director

Tarsem

Director of Photography

Paul Meyers

Editor

Joe Guest

Executive Creative Director

Fabio Costa

Group Creative Director

Marc D'Avignon

Sound Designer

Michael Anastasi

Assistant Editor

Evan Bluestein

Associate Creative Director / Art Director

Yusong Zhang
Alice Blastorah

Associate Creative Director / Copywriter

Britt Wilen

Senior Music Supervisor

Kristen Hosack

Account Director

Kimberly Bingham
Marco Koenig
Keitaro Nagao

Account Supervisor

Dylan Roley

Assistant Mix Engineer

Ian Connie

Assistant Sound Designer

Kai Paquin

Chief Operations Officer

Lalita Koehler

Color Artist

Jill Bogdanowicz

Executive Music Producer

Kristina Iwankiw

Group Account Director

Amy Turnbull

HOP/Producer

Ana Orrach

Line Producer

Jeremy Barrett

Managing Director

Al Reid

Mix Engineer

Matt Miller

Project Manager

Berna Dikicioglu
Ryan Ritchie

VFX Producer

Katharine Buckley

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