The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Client Rankings

 


Apple

Client

Title

Category

Award

Points

The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Category: Innovation & Transformation / Innovation in Lockdown Points: 15.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Use of Vertical Video Points: 15.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Craft / Art Direction Points: 15.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Social Post / Series Points: 15.0
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Category: Full Length Video / Single or Series / Episodic Points: 7.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Craft / Art Direction Points: 7.0
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Category: Online-only Video / Single Points: 7.0
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Category: Innovation & Transformation / Innovation in Lockdown Points: 7.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Category: Craft / Art Direction Points: 3.0
AirPods Max Product Site Agency: Apple Category: Digital Design Points: 3.0
Apple Store Opening: Sanlitun Beijing Agency: Apple Category: Craft / Art Direction Points: 3.0
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Category: Craft / Art Direction Points: 3.0
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles Category: Cinematography / Single Points: 3.0
AirPods Pro—Snap Agency: TBWA\Media Arts Lab / Los Angeles Category: Editing / Single Points: 3.0
Apple "A Climate Change Promise" Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco Category: Sound Mixing Points: 3.0
The whole working-from-home thing Agency: SMUGGLER + Apple Category: Long Form Video / Single Points: 1.0
Apple Music Brand Refresh Agency: Apple / Los Angeles + Buck + Apple / Los Angeles Category: Branding / Rebranding Points: 1.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Digital & Online / Social Media Post - Series Points: 1.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Online Films & Video / Long Form - Series Points: 1.0
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Category: Television & VOD / Long Form - Single Points: 1.0
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Category: Online Films & Video / Long Form - Single Points: 1.0
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Category: Online Films & Video / Long Form - Single Points: 1.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Category: Online Films & Video / Long Form - Single Points: 1.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Online-only Video / Series Points: 1.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Category: Craft / Art Direction Points: 1.0
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Category: Direction / Single Points: 1.0
An Apple Original | ATV+ Agency: TBWA\Media Arts Lab / Los Angeles Category: Writing / Single Points: 1.0
Over Sharing Agency: TBWA\Media Arts Lab / Los Angeles Category: Writing / Single Points: 1.0
Journey into Sound - AirPods Max Agency: Apple + Method + Iconoclast Category: Visual Effects / Single Points: 1.0
Base:line Agency: Apple / Los Angeles + Every/Other + Apple / Los Angeles Category: Use of Licensed Music Points: 1.0
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Category: Use of Licensed Music Points: 1.0
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London Category: Original Music / Score Points: 1.0
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Category: Original Music / Score Points: 1.0
Behind the Mac—Students Agency: TBWA\Media Arts Lab / Tokyo Category: Billboards & Transit / Series Points: 1.0
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Category: Social Post / Series Points: 1.0

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

2021 Film Gold Pencil

15.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Use of Vertical Video

2021 Moving Image Craft Gold Pencil

15.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

2021 Mobile Gold Pencil

15.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Social Post / Series

2021 Social Media Gold Pencil

15.0

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Full Length Video / Single or Series / Episodic

2021 Branded Entertainment Silver Pencil

7.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

2021 Branded Entertainment Silver Pencil

7.0

Apple

The whole working-from-home thing

Online-only Video / Single

2021 Interactive & Online Silver Pencil

7.0

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

2021 Moving Image Craft Silver Pencil

7.0

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

2021 Branded Entertainment Bronze Pencil

3.0

Apple

AirPods Max Product Site

Digital Design

2021 Design Bronze Pencil

3.0

Apple

Apple Store Opening: Sanlitun Beijing

Craft / Art Direction

2021 Design Bronze Pencil

3.0

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Craft / Art Direction

2021 Direct Marketing Bronze Pencil

3.0

Apple

iPhone 12 - Make Movies Like The Movies

Cinematography / Single

2021 Moving Image Craft Bronze Pencil

3.0

Apple, Inc.

AirPods Pro—Snap

Editing / Single

2021 Moving Image Craft Bronze Pencil

3.0

Apple

Apple "A Climate Change Promise"

Sound Mixing

2021 Music & Sound Craft Bronze Pencil

3.0

Apple

The whole working-from-home thing

Long Form Video / Single

2021 Branded Entertainment Merit Award

1.0

Apple

Apple Music Brand Refresh

Branding / Rebranding

2021 Design Merit Award

1.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Digital & Online / Social Media Post - Series

2021 Direct Marketing Merit Award

1.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online Films & Video / Long Form - Series

2021 Film Merit Award

1.0

Apple, Inc.

AirPods Pro — Jump

Television & VOD / Long Form - Single

2021 Film Merit Award

1.0

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Online Films & Video / Long Form - Single

2021 Film Merit Award

1.0

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Online Films & Video / Long Form - Single

2021 Film Merit Award

1.0

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Online Films & Video / Long Form - Single

2021 Film Merit Award

1.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online-only Video / Series

2021 Interactive & Online Merit Award

1.0

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

2021 Interactive & Online Merit Award

1.0

Apple, Inc.

AirPods Pro — Jump

Direction / Single

2021 Moving Image Craft Merit Award

1.0

Apple, Inc.

An Apple Original | ATV+

Writing / Single

2021 Moving Image Craft Merit Award

1.0

Apple, Inc.

Over Sharing

Writing / Single

2021 Moving Image Craft Merit Award

1.0

Apple

Journey into Sound - AirPods Max

Visual Effects / Single

2021 Moving Image Craft Merit Award

1.0

Apple

Base:line

Use of Licensed Music

2021 Music & Sound Craft Merit Award

1.0

Apple, Inc.

AirPods Pro — Jump

Use of Licensed Music

2021 Music & Sound Craft Merit Award

1.0

Apple

iPhone 12 - Make Movies Like The Movies

Original Music / Score

2021 Music & Sound Craft Merit Award

1.0

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Original Music / Score

2021 Music & Sound Craft Merit Award

1.0

Apple, Inc.

Behind the Mac—Students

Billboards & Transit / Series

2021 Out of Home Merit Award

1.0

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Social Post / Series

2021 Social Media Merit Award

1.0

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