The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 9.00
Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple
Category: Craft / Art Direction
Points: 9.00
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 9.00
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Editing / Single
Points: 9.00
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 9.00
Apple "A Climate Change Promise"
Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client: Apple
Category: Sound Mixing
Points: 9.00
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00