The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Behind the Mac – Greatness
Agency: Apple
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 21.00
911
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 21.00
Anthem
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica
Client: Apple
Category: Direction / Series
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Production Design
Points: 21.00
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles
Client: Apple
Category: Sound Editing
Points: 21.00
Client:
Apple
Title:
Behind the Mac – Greatness
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Apple
Title:
911
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Apple
Title:
Anthem
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Direction / Series
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00