The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple
Category: User Experience Design - Web / User Experience
Points: 15.0
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / Over 60 second - Single
Points: 15.0