The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Use of Drama
Points: 21.00
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 21.00
Hello Yellow
Agency: DIVISION / Los Angeles + Apple
Client: Apple
Category: Craft / Animation
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Cinema Advertising
Points: 21.00
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: B2B Communications
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Film & Video for Good
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Innovation / Execution in Film
Points: 21.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Craft / Writing
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Direction / Single
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Direction / Single
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Direction / Single
Points: 21.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Animation / Single
Points: 21.00
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+
Category: Social Post / Single
Points: 21.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Tractor
Category:
Film & Video
Award:
2024 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
Hello Yellow
Category:
Craft / Animation
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinema Advertising
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
B2B Communications
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
The Lost Voice
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Silver Pencil
Points:
21.00