The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee
Category: Promos / In-house Promo
Points: 15.0
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia
Category: Television / Reality/Unscripted Series
Points: 15.0
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek
Category: Television / Specials or one-time screenings
Points: 15.0
Jetta - Memories
Agency: DDB Sydney / Sydney
Client: Volkswagen
Category: Promos / Television Promo
Points: 15.0
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team
Category: Promos / Television Promo
Points: 15.0
Crossing the Ice
Agency: Naked Communications Sydney / Sydney
Client: SONY
Category: Online Branded Entertainment / Long-form
Points: 10.0
Run with me
Agency: VML Australia / IdeaWorks / Sydney
Client: Asics
Category: Social Media / Location-Aware Services
Points: 10.0
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home
Category: Integrated Branding / Public Service Campaign
Points: 10.0
Toll Booth Ice
Agency: DDB Sydney / Sydney
Client: Wrigleys Eclipse
Category: Promos / Television Promo
Points: 10.0
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding
Category: Collateral Design / Posters - Campaign
Points: 10.0
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen
Category: Branded Content / Television
Points: 10.0
Russell Falls
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 10.0
The Ship Song Project
Agency: The Monkeys / Sydney
Client: Sydney Opera House
Category: Online Films & Video / Music Videos
Points: 5.0
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Car Park Challenge
Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client: NRMA Insurance
Category: Mobile Applications/Sites / Branded Games
Points: 5.0
Map My Summer
Agency: The Monkeys / Sydney
Client: YouTube
Category: Craft / Interface Design
Points: 5.0
Making Tracks
Agency: DDB Sydney / Ultimo
Client: Tourism Australia
Category: Online Films & Video / Long Form - Series/Episodes
Points: 5.0
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics
Category: Craft / Animation/Motion Graphics
Points: 5.0
AEG Tradesman Series - Simon Anderson
Agency: BMF Melbourne / Richmond
Client: AEG Powertools
Category: Online Films & Video / Long Form - Single
Points: 5.0
Banner+Aid
Agency: Abitlikethis / Melbourne
Client: Banneraid
Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Open Book
Agency: DDB Group Melbourne / RICHMOND
Client: The Reach Foundation
Category: Social Media / Best Use of Social Media
Points: 5.0
How 'Speedkills' Killed Speed
Agency: Naked Communications Sydney / Sydney
Client: Transport Accident Commission
Category: Social Media / Best Use of Social Media
Points: 5.0
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics
Category: Websites / Public Service/Non-Profit
Points: 5.0
Pepsi Max Top Mates
Agency: Clemenger BBDO Sydney / Sydney
Client: Pepsi Max
Category: Branded Applications / Branded applications
Points: 5.0
The Paper Baron
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force
Category: Branded Applications / Branded applications
Points: 5.0
Impossible Airfield
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting/Royal Australian Air Force
Category: Online Branded Entertainment / Long-form
Points: 5.0
Area 52
Agency: MediaCom / Sydney
Client: Dell Alienware
Category: Events and Installations
Points: 5.0
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes
Category: Events and Installations
Points: 5.0
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma
Category: Events and Installations
Points: 5.0
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee
Category: Events and Installations
Points: 5.0
Watermark
Agency: Leo Burnett / Millers Point
Client: Diageo Australia
Category: Innovation in Branded Content
Points: 5.0
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Egg
Agency: M & C Saatchi / Sydney
Client: Steggles
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League
Category: Collateral / Posters - Campaign
Points: 5.0
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding
Category: Collateral / Posters - Campaign
Points: 5.0
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home
Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety
Category: Public Service / Radio - Single
Points: 5.0
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety
Category: Public Service / Radio - Campaign
Points: 5.0
Sat Nav
Agency: SapientNitro / Surry Hills
Client: Volvo Cars
Category: Consumer Radio / Single
Points: 5.0
AUSTAR Takes Docos to Amazing
Agency: The Monkeys / Sydney
Client: AUSTAR
Category: Consumer Radio / Campaign
Points: 5.0
IKEA De-clutter, De-stress
Agency: The Monkeys / Sydney
Client: IKEA
Category: Consumer Radio / Campaign
Points: 5.0
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Consumer Television / 60 Second - Single
Points: 5.0
Enjoy the Ride
Agency: 303Lowe / Subiaco
Client: The Office of Road Safety
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Steal Banksy
Agency: Naked Communications / Sydney
Client: Art Series Hotels
Category: Experiential Advertising / Events and Competitions
Points: 5.0
See The Person
Agency: Leo Burnett / Southbank
Client: Scope
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA
Category: Consumer Television / Over 60 second - Single
Points: 5.0
The Gathering
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia
Category: Branded Content / Online
Points: 5.0
The PEDIGREE® Adoption Drive
Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont
Client: MARS PETCARE
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SONY
Title:
Crossing the Ice
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Asics
Title:
Run with me
Category:
Social Media / Location-Aware Services
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Wrigleys Eclipse
Title:
Toll Booth Ice
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Lion Nathan
Title:
Russell Falls
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Sydney Opera House
Title:
The Ship Song Project
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
NRMA Insurance
Title:
Car Park Challenge
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
YouTube
Title:
Map My Summer
Category:
Craft / Interface Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
Making Tracks
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AEG Powertools
Title:
AEG Tradesman Series - Simon Anderson
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Banneraid
Title:
Banner+Aid
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
The Reach Foundation
Title:
Open Book
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Transport Accident Commission
Title:
How 'Speedkills' Killed Speed
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pepsi Max
Title:
Pepsi Max Top Mates
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Australian Defence Force
Title:
The Paper Baron
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Defence Force Recruiting/Royal Australian Air Force
Title:
Impossible Airfield
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Dell Alienware
Title:
Area 52
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Schweppes
Title:
Cocktail Mail
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Puma
Title:
Puma Love Run
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Diageo Australia
Title:
Watermark
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Energex
Title:
Message Clouds
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Steggles
Title:
Egg
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volvo Cars
Title:
Sat Nav
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AUSTAR
Title:
AUSTAR Takes Docos to Amazing
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA De-clutter, De-stress
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
Super In. Super Out.
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The Office of Road Safety
Title:
Enjoy the Ride
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Art Series Hotels
Title:
Steal Banksy
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Scope
Title:
See The Person
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
BUPA
Title:
The Moment
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Kia Motors Australia
Title:
The Gathering
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MARS PETCARE
Title:
The PEDIGREE® Adoption Drive
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
