The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Balloons
Agency: LDC / São Paulo
Client: MTV Brasil
Category: Broadcast Design / Single
Points: 25.0
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 25.0
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike
Category: Broadcast Design / Single
Points: 15.0
Curiosism Book
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca
Category: Publication Design / Book Cover Design
Points: 10.0
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho
Category: Public Service / Outdoor and Posters - Single
Points: 10.0
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design
Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
Le Curiosism
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum
Category: Broadcast Design / Single
Points: 10.0
Transfertype
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil
Category: Craft / Typography in Design - Single
Points: 10.0
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho
Category: Public Service / Collateral - Campaign
Points: 10.0
Typography
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil
Category: Collateral Design / Promotion
Points: 10.0
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 10.0
THE HORROR TIME
Agency: Publicis / São Paulo
Client: Hopi Hari
Category: Collateral Design / Posters - Single
Points: 10.0
Last Words
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat
Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
POPCORN SOFA
Agency: Ogilvy Brasil / são paulo
Client: MAGAZINE LUIZA
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil
Category: Broadcast Design / Single
Points: 5.0
DRUNK VALET
Agency: Ogilvy Brasil / são paulo
Client: BAR AURORA & BOTECO FERRAZ
Category: Branded Content / Online
Points: 5.0
Game of life Nebacetin
Agency: Santa Clara / São Paulo
Client: Nycomed
Category: Promos / Gaming Promos
Points: 5.0
Street Dance Festival
Agency: Perfil252 / Belo Horizonte
Client: Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall)
Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Let It Blend
Agency: Perfil252 / Belo Horizonte
Client: Xitam
Category: Outdoor Design / Transit - Campaign
Points: 5.0
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo
Category: Craft / Photography in Design - Campaign
Points: 5.0
Virou.gr
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Carrefour
Category: Websites / Public Service/Non-Profit
Points: 5.0
Escape Button
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil
Category: Websites / Public Service/Non-Profit
Points: 5.0
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil
Category: Websites / Social Networks/Community
Points: 5.0
Typography
Agency: AlmapBBDO / São Paulo
Client: Billboard
Category: Craft / Typography
Points: 5.0
Lift & Laugh
Agency: Ogilvy Brasil / são paulo
Client: The Coca Cola Company
Category: Craft / Sound Design
Points: 5.0
Live Frog
Agency: Ogilvy Brasil / são paulo
Client: Allianz
Category: Gaming / Online gaming
Points: 5.0
Role of Aluminum
Agency: AlmapBBDO / São Paulo
Client: MAN Trucks
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Auto Correct
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Hands free parking
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Dollhouse
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat
Category: Collateral / Posters - Single
Points: 5.0
Car
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat
Category: Collateral / Posters - Single
Points: 5.0
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat
Category: Collateral / Posters - Campaign
Points: 5.0
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Trucks
Category: Collateral / Posters - Campaign
Points: 5.0
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Beep-beep
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
THIAGO
Agency: Ogilvy Brasil / são paulo
Client: UNICEF
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Targets
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Inhotim
Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE
Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
MTV Brasil
Title:
Balloons
Category:
Broadcast Design / Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Leica
Title:
Legend
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
MTV Brasil
Title:
Balloons
Category:
Non-Broadcast / Online
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Addiction
Category:
Broadcast Design / Single
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Pinacoteca
Title:
Curiosism Book
Category:
Publication Design / Book Cover Design
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Escola Panamericana de Arte e Design
Title:
Coincidences
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Pinacoteca Museum
Title:
Le Curiosism
Category:
Broadcast Design / Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Billboard Brasil
Title:
Transfertype
Category:
Craft / Typography in Design - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Collateral - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Billboard Brasil
Title:
Typography
Category:
Collateral Design / Promotion
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Hopi Hari
Title:
THE HORROR TIME
Category:
Collateral Design / Posters - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Fiat
Title:
Last Words
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
MAGAZINE LUIZA
Title:
POPCORN SOFA
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
BAR AURORA & BOTECO FERRAZ
Title:
DRUNK VALET
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nycomed
Title:
Game of life Nebacetin
Category:
Promos / Gaming Promos
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Prefeitura de Belo Horizonte - PBH (Belo Horizonte City Hall)
Title:
Street Dance Festival
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Xitam
Title:
Let It Blend
Category:
Outdoor Design / Transit - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Santa Casa de Misericordia de Sao Paulo
Title:
Upside Down
Category:
Craft / Photography in Design - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Carrefour
Title:
Virou.gr
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
SESC_Videobrasil
Title:
Escape Button
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Loducca
Title:
TwitTV
Category:
Websites / Self-Promotion
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MTV Brasil
Title:
The Music Never Stops
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Billboard
Title:
Typography
Category:
Craft / Typography
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
The Coca Cola Company
Title:
Lift & Laugh
Category:
Craft / Sound Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
MAN Trucks
Title:
Role of Aluminum
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Pinacoteca Museum
Title:
Curiosism Installation
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Auto Correct
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Hands free parking
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MAN
Title:
Right size of your needs
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Original Parts
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
#thegoodstuff
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
L' Univers de Chocolat
Title:
Dollhouse
Category:
Collateral / Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
L' Univers de Chocolat
Title:
Car
Category:
Collateral / Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Original Parts
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MAN Trucks
Title:
Right size of your needs
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Special Bench
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Luxurious
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Beep-beep
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Original Parts
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
#thegoodstuff
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
UNICEF
Title:
THIAGO
Category:
Public Service / Newspaper or Magazine - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Inhotim
Title:
Targets
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
