The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Direct Marketing / Ambient Media
Points: 50.0
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital
Category: Use of Technology / Product & Mobile Integration
Points: 25.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Direct Marketing / Dimensional Mailing
Points: 25.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Direct Marketing / Ambient Media
Points: 25.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Direct Marketing / Ambient Media
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 25.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Online / Short Form
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Broadcast & Film / Branded Film
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina
Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Branded Social Campaign
Points: 15.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Other Branded Content / Custom Content
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Video Craft / Direction
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Direction
Points: 15.0
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford
Category: Direct Marketing / Flat Mailing
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Integrated Branding / Public Service Campaign
Points: 10.0
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Collateral / Posters - Campaign
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Online Films & Video / Long Form - Single
Points: 10.0
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital
Category: Other Digital Solutions
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Broadcast & Film / Branded Film
Points: 10.0
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma
Category: Websites / Food & Drinks
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Websites / Cosmetics, Toiletries & Personal Care
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Interactive Advertising / Public Service / Non-Profit
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
Spot Against Silence
Agency: DM9DDB / Sao Paulo
Client: Amnesty International
Category: Innovation in Radio / Single
Points: 5.0
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
The Feeling Tree
Agency: Y&R São Paulo / São Paulo
Client: IPÊ (Instituto de Pesquisas Ecológicas)
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Word Map
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Low Budget
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Coordinates
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Park Assist
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras
Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep
Category: Collateral / Posters - Single
Points: 5.0
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA
Category: Innovation in Print / Single
Points: 5.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline)
Category: Public Service - Print / Collateral - Campaign
Points: 5.0
Real Suicide Notes: William
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline)
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Collateral - Single
Points: 5.0
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 5.0
Don't make-up and drive: Curve
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Best of Discipline Pencil
Points:
50.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bears
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Record Collection
Title:
Sat-JF14
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Websites / Cosmetics, Toiletries & Personal Care
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Spot Against Silence
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Deserts
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Forests
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Mountains
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
IPÊ (Instituto de Pesquisas Ecológicas)
Title:
The Feeling Tree
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Easy Way Language Center
Title:
Word Map
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Lemonade Films
Title:
Low Budget
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Park Assist
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Jeep
Title:
Coordinates: Forests
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes: William
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Curve
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
