The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Brazil

Client

Title

Category

Award

Points

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media Points: 75.0
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration Points: 25.0
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single Points: 25.0
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media Points: 25.0
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing Points: 25.0
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos Points: 25.0
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Branded Social Campaign Points: 15.0
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction Points: 15.0
Skip Ad Festival Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners Points: 15.0
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing Points: 15.0
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction Points: 15.0
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content Points: 15.0
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Online / Short Form Points: 15.0
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film Points: 15.0
Skip Ad Festival Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single Points: 15.0
Soundlab Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign Points: 10.0
ELO Teddy Bear Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions Points: 10.0
Sat-JF14 Agency: LDC / São Paulo Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing Points: 10.0
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single Points: 10.0
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 10.0
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing Points: 10.0
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film Points: 10.0
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit Points: 10.0
Brahma Selecao Especial Agency: Africa / Sao Paulo Client: AmBev/Brahma Category: Websites / Food & Drinks Points: 10.0
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Websites / Cosmetics, Toiletries & Personal Care Points: 10.0
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign Points: 10.0
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations Points: 10.0
The Feeling Tree Agency: Y&R São Paulo / São Paulo Client: IPÊ (Instituto de Pesquisas Ecológicas) Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0
Word Map Agency: LDC / São Paulo Client: Easy Way Language Center Category: Data & Human Experience / Online Data Visualization & Infographics Points: 5.0
PROTECTION AD Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: User Experience Design - Mobile / User Experience Points: 5.0
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social Points: 5.0
Spot Against Silence Agency: DM9DDB / Sao Paulo Client: Amnesty International Category: Innovation in Radio / Single Points: 5.0
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Innovation in Print / Single Points: 5.0
Orange Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Outdoor / Billboards or Transit - Campaign Points: 5.0
Real Suicide Notes Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign Points: 5.0
Don't make-up and drive: Tunnel Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Collateral - Single Points: 5.0
Don't make-up and drive Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 5.0
Don't make-up and drive: Tree Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single Points: 5.0
Don't make-up and drive: Tunnel Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single Points: 5.0
Don't make-up and drive: Curve Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single Points: 5.0
Real Suicide Notes: William Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Newspaper or Magazine - Single Points: 5.0
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign Points: 5.0
Coordinates: Forests Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Collateral / Posters - Single Points: 5.0
Orange Agency: Y&R São Paulo / São Paulo Client: Penguin Companhia das Letras Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Park Assist Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Coordinates Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Low Budget Agency: Leo Burnett Tailor Made / Sao Paulo Client: Lemonade Films Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Coordinates: Mountains Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single Points: 5.0
Coordinates: Forests Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single Points: 5.0
Coordinates: Deserts Agency: Leo Burnett Tailor Made / Sao Paulo Client: Jeep Category: Magazine / Full Page or Spread - Single Points: 5.0

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

2015 Direct Gold Pencil

75.0

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

2015 Mobile Gold Pencil

25.0

Leica Gallery São Paulo

100

Cinema Advertising / Long Form - Over :90 - Single

2015 Film Gold Pencil

25.0

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

2015 Direct Gold Pencil

25.0

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

2015 Direct Gold Pencil

25.0

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

2015 Design Gold Pencil

25.0

Volkswagen

Kombi Last Wishes

Social Media / Branded Social Campaign

2015 Social Media Silver Pencil

15.0

Leica Gallery São Paulo

100

Video Craft / Direction

2015 Film Silver Pencil

15.0

Sony Entertainment Television

Skip Ad Festival

Digital Direct Marketing / Websites, Microsites & Banners

2015 Direct Silver Pencil

15.0

Tramontina

The Barbecue Bible

Direct Marketing / Dimensional Mailing

2015 Direct Silver Pencil

15.0

Leica Gallery São Paulo

100

Craft / Direction

2015 Branded Entertainment Silver Pencil

15.0

GRAACC

Bald Cartoons

Other Branded Content / Custom Content

2015 Branded Entertainment Silver Pencil

15.0

CNA

SPEAKING EXCHANGE

Online / Short Form

2015 Branded Entertainment Silver Pencil

15.0

CNA

SPEAKING EXCHANGE

Broadcast & Film / Branded Film

2015 Branded Entertainment Silver Pencil

15.0

Sony Entertainment Television

Skip Ad Festival

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Silver Pencil

15.0

Leica Gallery São Paulo

Soundlab Posters

Collateral / Posters - Campaign

2015 Print & Outdoor Bronze Pencil

10.0

Amaral Carvalho Hospital

ELO Teddy Bear

Other Digital Solutions

2015 Mobile Bronze Pencil

10.0

Record Collection

Sat-JF14

Use of Technology / Location-Based Services or Proximity Marketing

2015 Mobile Bronze Pencil

10.0

Volkswagen do Brasil

Kombi Last Wishes

Online Films & Video / Long Form - Single

2015 Film Bronze Pencil

10.0

CNA

SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev

Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Bronze Pencil

10.0

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

2015 Direct Bronze Pencil

10.0

Volkswagen do Brasil

Kombi Last Wishes

Broadcast & Film / Branded Film

2015 Branded Entertainment Bronze Pencil

10.0

GRAACC

Bald Cartoons

Interactive Advertising / Public Service / Non-Profit

2015 Interactive Bronze Pencil

10.0

AmBev/Brahma

Brahma Selecao Especial

Websites / Food & Drinks

2015 Interactive Bronze Pencil

10.0

Sol de Janeiro

Tattoo Skin Cancer Check

Websites / Cosmetics, Toiletries & Personal Care

2015 Interactive Bronze Pencil

10.0

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

2015 Cross-Platform Bronze Pencil

10.0

Sol de Janeiro

Tattoo Skin Cancer Check

Public Service - Experiential / Events, Competitions & Installations

2015 Cross-Platform Bronze Pencil

10.0

IPÊ (Instituto de Pesquisas Ecológicas)

The Feeling Tree

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

Easy Way Language Center

Word Map

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Merit Award

5.0

NIVEA

PROTECTION AD

User Experience Design - Mobile / User Experience

2015 UX / UI Merit Award

5.0

Volkswagen

Kombi Last Wishes

Social Media / Best Integrated Campaign Led by Social

2015 Social Media Merit Award

5.0

Amnesty International

Spot Against Silence

Innovation in Radio / Single

2015 Radio Merit Award

5.0

NIVEA

PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec

Innovation in Print / Single

2015 Print & Outdoor Merit Award

5.0

Penguin Companhia das Letras

Orange

Outdoor / Billboards or Transit - Campaign

2015 Print & Outdoor Merit Award

5.0

CVV (emotional support hotline)

Real Suicide Notes

Public Service - Print / Collateral - Campaign

2015 Print & Outdoor Merit Award

5.0

Fiat

Don't make-up and drive: Tunnel

Public Service - Print / Collateral - Single

2015 Print & Outdoor Merit Award

5.0

Fiat

Don't make-up and drive

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Merit Award

5.0

Fiat

Don't make-up and drive: Tree

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Merit Award

5.0

Fiat

Don't make-up and drive: Tunnel

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Merit Award

5.0

Fiat

Don't make-up and drive: Curve

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Merit Award

5.0

CVV (emotional support hotline)

Real Suicide Notes: William

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Merit Award

5.0

Leica Gallery São Paulo

Soundlab Box

Collateral / Promotional Materials - Single or Campaign

2015 Print & Outdoor Merit Award

5.0

Jeep

Coordinates: Forests

Collateral / Posters - Single

2015 Print & Outdoor Merit Award

5.0

Penguin Companhia das Letras

Orange

Magazine / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Fiat

Park Assist

Magazine / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Jeep

Coordinates

Magazine / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Lemonade Films

Low Budget

Magazine / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Jeep

Coordinates: Mountains

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

Jeep

Coordinates: Forests

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

Jeep

Coordinates: Deserts

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

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