The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment
Category: Public Service/Political Television / Single
Points: 25.0
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 25.0
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 15.0
Mercedes-Benz Email Offroad
Agency: Elephant Seven / Hamburg
Client: Mercedes-Benz Vertriebsorganisation Deutschland
Category: Email Marketing / Campaign
Points: 15.0
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH
Category: Branded Applications / Desktop
Points: 15.0
Tree drawings
Agency: Jung von Matt AG / Stuttgart
Client: Forest Stewardship Council
Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Points: 15.0
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 15.0
Malteser "Typo Crash" Banner
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service
Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Points: 15.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 15.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Branded Content / Single
Points: 15.0
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 10.0
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service
Category: Collateral Design / Posters - Single
Points: 10.0
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull
Category: Brand Gaming / Online
Points: 10.0
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research
Category: Environmental Design / Campaign
Points: 10.0
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG
Category: Branded Applications / Web
Points: 10.0
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany
Category: Broadcast Design / Single
Points: 10.0
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany
Category: Film / Theatrical releases
Points: 10.0
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH
Category: Branded Applications / Desktop
Points: 10.0
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland
Category: Email Marketing / Single
Points: 10.0
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 10.0
Dare to touch.
Agency: Serviceplan Munich / Hamburg / Munich
Client: Fromms MAPA GmbH
Category: Banners - Dynamic / Single
Points: 5.0
Desktop
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH & Co. KG
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Beate Uhse parental controls for TV viewing
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV
Category: Banners - Dynamic / Single
Points: 5.0
Windows
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Banners - Dynamic / Campaign
Points: 5.0
Music in a bottle
Agency: Jung von Matt AG / Stuttgart
Client: Bitburger Braugruppe
Category: Microsites / Product-Specific Subsites
Points: 5.0
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Agency: Elephant Seven / Hamburg
Client: Chrysler Deutschland GmbH
Category: Banners - Dynamic / Single
Points: 5.0
The UNICEF Landmine Stickers
Agency: Leo Burnett Frankfurt / Frankfurt
Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Get it straight
Agency: Jung von Matt AG / Stuttgart
Client: Robert Bosch
Category: Mobile Advertising / Single
Points: 5.0
Mercedes-Benz G-Class "Terrains"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Ravensburger – The Giant Puzzle Campaign
Agency: Scholz & Friends / Berlin
Client: Ravensburger Spieleverlag GmbH
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
In an ABSOLUT World - Week
Agency: TBWA\ Germany / Berlin
Client: MAXXIUM Germany - ABSOLUT VODKA
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany
Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
MINI Clubman. The other test-drive.
Agency: Interone Worldwide GmbH / Munich
Client: BMW Group
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company
Category: Music / Integration of a brand in a music environment
Points: 5.0
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH
Category: Self-Promotion / Websites
Points: 5.0
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG
Category: Self-Promotion / Websites
Points: 5.0
Schlämmer's quest
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Coke & Faithless
Agency: argonauten G2 GmbH / Duesseldorf
Client: Coca-Cola
Category: Microsites / Product-Specific Subsites
Points: 5.0
Tagged in Motion
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
SIXT Ebay Ads
Agency: Jung von Matt AG / Stuttgart
Client: SIXT
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Underwater Case PT-029
Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg
Client: OLYMPUS EUROPA GmbH
Category: Mobile Advertising / Single
Points: 5.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Mercedes-Benz Vertriebsorganisation Deutschland
Title:
Mercedes-Benz Email Offroad
Category:
Email Marketing / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
jobsintown.de GmbH
Title:
Screensaver
Category:
Branded Applications / Desktop
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Forest Stewardship Council
Title:
Tree drawings
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Mustang
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Banner
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Branded Content / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Red Bull
Title:
Red Bull Flugtag Flight Lab
Category:
Brand Gaming / Online
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Fedaral Ministry of Education and Research
Title:
The Humanities. The ABC of Humankind.
Category:
Environmental Design / Campaign
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Audi AG
Title:
Audi A4 Global Drives
Category:
Branded Applications / Web
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Renault Germany
Title:
teletheatre
Category:
Broadcast Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike Deutschland GmbH
Title:
Nike + Miles
Category:
Branded Applications / Desktop
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Serviceplan Hamburg
Title:
Dedication CDs
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Fromms MAPA GmbH
Title:
Dare to touch.
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Desktop
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Beate Uhse TV
Title:
Beate Uhse parental controls for TV viewing
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH
Title:
Windows
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Bitburger Braugruppe
Title:
Music in a bottle
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
UNICEF Deutschland, Arbeitsgruppe Frankfurt
Title:
The UNICEF Landmine Stickers
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Robert Bosch
Title:
Get it straight
Category:
Mobile Advertising / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Daimler AG
Title:
Mercedes-Benz G-Class "Terrains"
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Ravensburger Spieleverlag GmbH
Title:
Ravensburger – The Giant Puzzle Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Bologna on Wheels
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MAXXIUM Germany - ABSOLUT VODKA
Title:
In an ABSOLUT World - Week
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Renault Germany
Title:
Ballet
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BMW Group
Title:
MINI Clubman. The other test-drive.
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
MaxXium Germany - ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD - WEEK
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas AG
Title:
Impossible Huddle
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Schlämmer's quest
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Coke & Faithless
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Jung von Matt/next GmbH
Title:
Tagged in Motion
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
SIXT
Title:
SIXT Ebay Ads
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
OLYMPUS EUROPA GmbH
Title:
Underwater Case PT-029
Category:
Mobile Advertising / Single
Award:
2008 Interactive Merit Award
Points:
5.0
