The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral Points: 25.0
OH!-Saft - Squeeze Bottles Agency: Leo Burnett Germany / Frankfurt Client: mymuesli Category: Consumer - Package Design / Single or Series Points: 25.0
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity Points: 15.0
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture Points: 15.0
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure Points: 15.0
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing Points: 15.0
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services Points: 15.0
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign Points: 10.0
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print Points: 10.0
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications Points: 10.0
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic Points: 10.0
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure Points: 10.0
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods Points: 10.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video Points: 10.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising Points: 10.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single Points: 10.0
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print Points: 10.0
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile Points: 10.0
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 10.0
The Letter Agency: Heimat / Berlin Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series Points: 10.0
Disappearing Animals Agency: Grabarz & Partner / Hamburg Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series Points: 10.0
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Publication Design / Publication Design Points: 10.0
BMW xWalk Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces Points: 10.0
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation Points: 10.0
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations Points: 5.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign Points: 5.0
The Guy Who Cut Everything in Half Agency: Serviceplan / Munich Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations Points: 5.0
Antonymous - the Digital Smoke Bomb Agency: Serviceplan / Munich + Plan.Net / Munich Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web Points: 5.0
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience Points: 5.0
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience Points: 5.0
UBS Planet Art Agency: Razorfish GmbH / Berlin Client: UBS Category: Consumer - Mobile / Utility Points: 5.0
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Branded Social Campaign / Branded Social Campaign Points: 5.0
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Use of Technology / Use of Technology Points: 5.0
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical Client: Daimler Category: Innovation - Use of Technology / Use of Technology Points: 5.0
The First Accessible Brand Film. Siemens Home Appliances. Agency: Heimat / Hamburg Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other Points: 5.0
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 5.0
St. Pauli Peeback Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg Client: IG St. Pauli/BID Reeperbahn+ Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 5.0
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 5.0
The Lost Campaign Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 5.0
The Lost Campaign Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: MARS Category: CSR - Publications / Publications Points: 5.0
Educative Wifi Agency: Jung von Matt AG / Hamburg Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic Points: 5.0
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign Points: 5.0
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign Points: 5.0
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 5.0
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 5.0
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign Points: 5.0
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile Points: 5.0
Heads up! Agency: Serviceplan / Munich + Plan.Net / Munich Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices Points: 5.0
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners Points: 5.0
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration Points: 5.0

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral / Collateral

2016 Print & Outdoor Gold Pencil

25.0

mymuesli

OH!-Saft - Squeeze Bottles

Consumer - Package Design / Single or Series

2016 Design Gold Pencil

25.0

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Craft - Response / Real-Time Activity / Response / Real-Time Activity

2016 Public Relations Silver Pencil

15.0

Amnesty International

Fountain Against Torture

Non-Profit - Architecture / Architecture

2016 Responsive Environments Silver Pencil

15.0

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Applications & Sites / Media, Entertainment & Leisure

2016 Mobile Silver Pencil

15.0

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

2016 Direct Silver Pencil

15.0

STABILO International

Stabilo True Colours

Consumer - Websites / Services

2016 Interactive Silver Pencil

15.0

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Non-Profit - Branded Social Campaign / Branded Social Campaign

2016 Social Media Bronze Pencil

10.0

World Press Photo

Speaking Images 2015

Innovation - Print / Print

2016 Print & Outdoor Bronze Pencil

10.0

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

2016 Print & Outdoor Bronze Pencil

10.0

Media Markt Management

Rabbit Race

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

2016 Print & Outdoor Bronze Pencil

10.0

Sky Deutschland Fernsehen

The Match

Consumer - Applications & Sites / Media, Entertainment & Leisure

2016 Mobile Bronze Pencil

10.0

Gibson Guitar

The Les Paul Skill Check

Consumer - Applications & Sites / Durable Goods

2016 Mobile Bronze Pencil

10.0

EDEKA Zentrale

Home for Christmas

CSR - Online Films & Video / Online Films & Video

2016 Film Bronze Pencil

10.0

EDEKA Zentrale

Home for Christmas

CSR - Cinema Advertising / Cinema Advertising

2016 Film Bronze Pencil

10.0

EDEKA Zentrale

Home for Christmas

CSR - Television / Television (Any Length) - Single

2016 Film Bronze Pencil

10.0

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

2016 Direct Bronze Pencil

10.0

Sky Deutschland Fernsehen

The Match

Consumer - Digital / Mobile

2016 Direct Bronze Pencil

10.0

Fressnapf Tiernahrungs

SmartBowl

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Bronze Pencil

10.0

OTTO

The Letter

Craft - Animation - Single or Series / Animation - Single or Series

2016 Design Bronze Pencil

10.0

Robin Wood

Disappearing Animals

Craft - Illustration - Single or Series / Illustration - Single or Series

2016 Design Bronze Pencil

10.0

World Press Photo

Speaking Images 2015

Innovation - Publication Design / Publication Design

2016 Design Bronze Pencil

10.0

BMW Group Middle East

BMW xWalk

Consumer - Environmental / Immersive Design / Indoor Spaces

2016 Design Bronze Pencil

10.0

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

2016 Cross-Platform Bronze Pencil

10.0

Deutsches Kinderhilfswerk

The Namechanger

Innovation - Innovation in Public Relations / Innovation in Public Relations

2016 Public Relations Merit Award

5.0

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

2016 Public Relations Merit Award

5.0

Deutscher Anwaltverein

The Guy Who Cut Everything in Half

Consumer - Brands, Products & Services / Media Relations

2016 Public Relations Merit Award

5.0

Piratenpartei Deutschland

Antonymous - the Digital Smoke Bomb

Non-Profit - Web / Web

2016 UX / UI Merit Award

5.0

Sky Deutschland Fernsehen

The Match

Consumer - Mobile / User Experience

2016 UX / UI Merit Award

5.0

Gibson Guitar

The Les Paul Skill Check

Consumer - Mobile / User Experience

2016 UX / UI Merit Award

5.0

UBS

UBS Planet Art

Consumer - Mobile / Utility

2016 UX / UI Merit Award

5.0

EDEKA Zentrale

Home for Christmas

CSR - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

5.0

Fressnapf Tiernahrungs

SmartBowl

Innovation - Use of Technology / Use of Technology

2016 Responsive Environments Merit Award

5.0

Daimler

Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality

Innovation - Use of Technology / Use of Technology

2016 Responsive Environments Merit Award

5.0

BSH Hausgeräte GmbH

The First Accessible Brand Film. Siemens Home Appliances.

Consumer - Immersive / Commercial / Private / Other

2016 Responsive Environments Merit Award

5.0

Coca-Cola

Powerade - Workout Billboards

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Merit Award

5.0

IG St. Pauli/BID Reeperbahn+

St. Pauli Peeback

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Merit Award

5.0

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Merit Award

5.0

MARS

The Lost Campaign

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Merit Award

5.0

MARS

The Lost Campaign

CSR - Publications / Publications

2016 Print & Outdoor Merit Award

5.0

Vodafone

Educative Wifi

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

2016 Print & Outdoor Merit Award

5.0

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

2016 Print & Outdoor Merit Award

5.0

Coca-Cola

Powerade - Workout Billboards

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

2016 Print & Outdoor Merit Award

5.0

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2016 Print & Outdoor Merit Award

5.0

Berliner Philharmonie

Closed for Inventory

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2016 Print & Outdoor Merit Award

5.0

Berliner Philharmonie

Closed for Inventory

Consumer - Collateral / Posters - Campaign

2016 Print & Outdoor Merit Award

5.0

Gibson Guitar

The Les Paul Skill Check

Innovation - Innovation in Mobile / Innovation in Mobile

2016 Mobile Merit Award

5.0

AOK

Heads up!

CSR - Advertising on Mobile Devices / Advertising on Mobile Devices

2016 Mobile Merit Award

5.0

Media Markt Management

Rabbit Race

Consumer - Advertising on Mobile Devices / Banners

2016 Mobile Merit Award

5.0

Fressnapf Tiernahrungs

SmartBowl

Consumer - Use of Technology / Product & Mobile Integration

2016 Mobile Merit Award

5.0

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