The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Category: Non-Profit - Collateral / Collateral
Points: 25.0
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt
Client: mymuesli
Category: Consumer - Package Design / Single or Series
Points: 25.0
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 15.0
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International
Category: Non-Profit - Architecture / Architecture
Points: 15.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 15.0
Stabilo True Colours
Agency: Jung von Matt AG / Hamburg
Client: STABILO International
Category: Consumer - Websites / Services
Points: 15.0
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler
Category: Consumer - Print / Dimensional Mailing
Points: 15.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 10.0
The Letter
Agency: HEIMAT / Berlin
Client: OTTO
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 10.0
Disappearing Animals
Agency: Grabarz & Partner / Hamburg
Client: Robin Wood
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management
Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 10.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Applications & Sites / Durable Goods
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo
Category: Non-Profit - Publications / Publications
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo
Category: Innovation - Publication Design / Publication Design
Points: 10.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs
Category: Innovation - Brand Transformation / Brand Transformation
Points: 10.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Television / Television (Any Length) - Single
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo
Category: Innovation - Print / Print
Points: 10.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Cinema Advertising / Cinema Advertising
Points: 10.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Online Films & Video / Online Films & Video
Points: 10.0
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East
Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 10.0
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Digital / Mobile
Points: 10.0
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA
Category: Non-Profit - Print / Print
Points: 10.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
The Letter
Agency: HEIMAT / Berlin
Client: OTTO
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 5.0
e-mobility - Enjoy The Silence
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
One Second
Agency: Leo Burnett Germany / Frankfurt
Client: Dunlop Tires
Category: Craft - Cinematography / Cinematography
Points: 5.0
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf
Client: Procter & Gamble
Category: Craft - Writing / Writing
Points: 5.0
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 5.0
The Guy Who Cut Everything in Half
Agency: Serviceplan / Munich
Client: Deutscher Anwaltverein
Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland
Category: Non-Profit - Web / Web
Points: 5.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Mobile / User Experience
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Mobile / User Experience
Points: 5.0
UBS Planet Art
Agency: Razorfish GmbH / Berlin
Client: UBS
Category: Consumer - Mobile / Utility
Points: 5.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
St. Pauli Peeback
Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client: IG St. Pauli/BID Reeperbahn+
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management
Category: Consumer - Advertising on Mobile Devices / Banners
Points: 5.0
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS
Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS
Category: CSR - Publications / Publications
Points: 5.0
Educative Wifi
Agency: Jung von Matt AG / Hamburg
Client: Vodafone
Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 5.0
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Points: 5.0
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
mymuesli
Title:
OH!-Saft - Squeeze Bottles
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Architecture / Architecture
Award:
2016 Responsive Environments Silver Pencil
Points:
15.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
STABILO International
Title:
Stabilo True Colours
Category:
Consumer - Websites / Services
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Robin Wood
Title:
Disappearing Animals
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
BMW Group Middle East
Title:
BMW xWalk
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
CUCULA
Title:
The Lampedusa door stopper. Open doors for refugees.
Category:
Non-Profit - Print / Print
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Volkswagen
Title:
e-mobility - Enjoy The Silence
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Protonet
Title:
How China Are You?
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
Dunlop Tires
Title:
One Second
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Lenor "Odes to Clothes - Skirt"
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Deutscher Anwaltverein
Title:
The Guy Who Cut Everything in Half
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
UBS
Title:
UBS Planet Art
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
IG St. Pauli/BID Reeperbahn+
Title:
St. Pauli Peeback
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Advertising on Mobile Devices / Banners
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Vodafone
Title:
Educative Wifi
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
