The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI
Category: Craft / Printing and Paper Craft - Single or Series
Points: 75.0
The 27th Architecture and Environment Design Competition
Agency: FLAME / Tokyo
Client: Tokyo Gas
Category: Craft / Typography - Single or Series
Points: 25.0
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI
Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
peace
Agency: Tsushima Design / Hiroshima
Client: Japan Graphic Designers Association Inc Hiroshima
Category: Collateral Design / Posters - Single
Points: 25.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Craft / Printing and Paper Craft - Single or Series
Points: 25.0
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client: Uniqlo
Category: User Experience Design - Mobile / Design Craft
Points: 25.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
Ichihara Lakeside Museum identity
Agency: Nippon Design Center / Tokyo
Client: Ichihara City
Category: Public Service / Brand Identity - Campaign
Points: 25.0
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS
Category: Use of Technology / Product & Mobile Integration
Points: 25.0
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Broadcast and Moving Image / Craft Animation
Points: 15.0
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village
Category: Spatial Design / Outdoor Spaces
Points: 15.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Collateral Design / Posters - Series
Points: 15.0
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation
Category: Collateral Design / Posters - Series
Points: 15.0
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan
Category: User Experience Design - Web / Cross-Channel Integration
Points: 15.0
Backseat Driver
Agency: PARTY / Tokyo
Client: Toyota Motor Sales & Marketing Corporation
Category: Intellectual Property & Products / Digital Product
Points: 15.0
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation
Category: Collateral Design / Booklets and Brochures
Points: 15.0
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University
Category: Public Service / Collateral Design
Points: 15.0
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi
Category: Craft / Printing and Paper Craft - Single or Series
Points: 15.0
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper
Category: Craft / Printing and Paper Craft - Single or Series
Points: 15.0
Human Is Beautiful
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet
Category: Brand Identity / Brand Identity - Campaign
Points: 15.0
Paper Pencile
Agency: 6D-K / Tokyo
Client: 6D-K
Category: Craft / Printing and Paper Craft - Single or Series
Points: 10.0
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company
Category: Craft / Photography - Single or Series
Points: 10.0
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University
Category: Craft / Typography - Single or Series
Points: 10.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Craft / Printing and Paper Craft - Single or Series
Points: 10.0
mt ex awashima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co.
Category: Spatial Design / Outdoor Spaces
Points: 10.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda
Category: Craft / Sound Design
Points: 10.0
OMOTE 3D SHASHIN KAN
Agency: PARTY / Tokyo
Client: IJET
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation
Category: Collateral Design / Booklets and Brochures
Points: 10.0
UNIQLO HairDo
Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York
Client: Uniqlo
Category: Websites / Footwear, Clothing and Accessories
Points: 10.0
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School
Category: Collateral Design / Posters - Series
Points: 10.0
NEWS BOTTLE!
Agency: DENTSU / Tokyo
Client: The Mainichi Newspapers
Category: Package Design / Single or Series
Points: 10.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan
Category: User Experience Design - Mobile / Utility
Points: 10.0
ONOMATOPEE
Agency: Nippon Design Center / Tokyo
Client: Unice
Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
M.I.E.S.
Agency: Bascule / Tokyo
Client: Bascule
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 5.0
minicar light stream.
Agency: ADK / Tokyo
Client: Fuji Heavy Industries
Category: Broadcast and Moving Image / Short Films and Videos
Points: 5.0
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School
Category: Craft / Photography - Single or Series
Points: 5.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Craft / Technique / Best Animation
Points: 5.0
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO Clean City Organization
Category: Experiential / Installations
Points: 5.0
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation
Category: Use of Technology / Augmented Experience
Points: 5.0
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan
Category: User Experience Design - Mobile / User Experience
Points: 5.0
SAVING YOUR FUTURE
Agency: Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Ryuichi Sakamoto's concerts
Agency: village / Tokyo
Client: YCAM (Yamaguchi Center for Arts and Media)
Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation
Category: User Experience Design - Mobile / Design Craft
Points: 5.0
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule
Category: User Experience Design - Web / Cross-Channel Integration
Points: 5.0
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon
Category: Online Films & Video / Interactive Video
Points: 5.0
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO clean city organization
Category: Spatial Design / Not-for-Profit
Points: 5.0
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village
Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
FUNFAIR IN YOUR MOUTH
Agency: Beacon/Leo Burnett / Tokyo
Client: Ebara Foods Industry, Inc.
Category: Websites / Branded Games
Points: 5.0
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Best of Show Pencil
Points:
75.0
Client:
Tokyo Gas
Title:
The 27th Architecture and Environment Design Competition
Category:
Craft / Typography - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Japan Graphic Designers Association Inc Hiroshima
Title:
peace
Category:
Collateral Design / Posters - Single
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Uniqlo
Title:
UNIQLO RECIPE
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Ichihara City
Title:
Ichihara Lakeside Museum identity
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Toyota Marketing Japan Corporation
Title:
Toyota FV2 / Concept Car & Interactive Exhibition
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales & Marketing Corporation
Title:
Backseat Driver
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Tama Art University
Title:
TAMABI
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Kigi
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Tokusyu Tokai Paper
Title:
KAMIWAZA -Paper Craft Awards-
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
The Tokyo Ballet
Title:
Human Is Beautiful
Category:
Brand Identity / Brand Identity - Campaign
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
6D-K
Title:
Paper Pencile
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Tama Art University
Title:
TAMABI
Category:
Craft / Typography - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Kamoi kakoshi Co.
Title:
mt ex awashima
Category:
Spatial Design / Outdoor Spaces
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
IJET
Title:
OMOTE 3D SHASHIN KAN
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2014 Intellectual Property Bronze Pencil
Points:
10.0
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Uniqlo
Title:
UNIQLO HairDo
Category:
Websites / Footwear, Clothing and Accessories
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Collateral Design / Posters - Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
The Mainichi Newspapers
Title:
NEWS BOTTLE!
Category:
Package Design / Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Unice
Title:
ONOMATOPEE
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Bascule
Title:
M.I.E.S.
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2014 Intellectual Property Merit Award
Points:
5.0
Client:
Fuji Heavy Industries
Title:
minicar light stream.
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
COGOO Clean City Organization
Title:
SADDLE BLOSSOMS
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Yahoo Japan Corporation
Title:
SAVING YOUR FUTURE
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
YCAM (Yamaguchi Center for Arts and Media)
Title:
Ryuichi Sakamoto's concerts
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
COGOO clean city organization
Title:
SADDLE BLOSSOMS
Category:
Spatial Design / Not-for-Profit
Award:
2014 Design Merit Award
Points:
5.0
Client:
Inakadate Village
Title:
rice-code
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Ebara Foods Industry, Inc.
Title:
FUNFAIR IN YOUR MOUTH
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
