The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo
Category: Innovation - Package Design / Package Design
Points: 50.0
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
Japanese Sake KOI
Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo
Client: Imayotsukasa Sake Brewery
Category: Consumer - Package Design / Single or Series
Points: 25.0
Open Road Project
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo
Client: Toyota
Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Points: 25.0
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido
Category: Consumer - Online / Short Form Videos
Points: 25.0
Blueprint of Typographic Landscape
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo
Client: Turner Colour Works
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 25.0
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client: Musashino Art University
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 25.0
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation
Category: Consumer - Environmental / Immersive Design / Wayfinding
Points: 25.0
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 25.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo
Category: Innovation - Package Design / Package Design
Points: 25.0
Act of Love
Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client: Sagami Rubber Industries
Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Points: 15.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo
Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy
Category: Consumer - Brand Identity / Series
Points: 15.0
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan)
Category: Consumer - Package Design / Single or Series
Points: 15.0
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems
Category: Craft - Animation / Animation
Points: 15.0
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin
Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 10.0
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji
Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 10.0
Musashino Art University 2016
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Musashino Art University
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 10.0
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC
Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Paper Ripple
Agency: MARU / TOKYO
Client: MARU
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 10.0
ANIMAZING JAPANESE PATTERN
Agency: HAKUHODO / Osaka
Client: Comexposium Japan
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama
Category: Craft - Website Design / Website Design
Points: 5.0
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 5.0
Posters of Nakagawa Masashichi Shoten 300th anniversary
Agency: good design company / Tokyo
Client: Nakagawa Masashichi Shoten
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Paper Sample Coaster
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka
Client: Heiwa Paper
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Celebs - Bruce Willis
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC
Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
SPEED CHESS
Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client: Team Speed Chess
Category: Craft - Interface Design / Interface Design
Points: 5.0
Prototyping System for Regional Economy and Society Bigdata Visualization System
Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo
Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Category: Craft - Data Visualization / Data Visualization
Points: 5.0
Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post
Category: Consumer - Mobile / User Experience
Points: 5.0
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama
Category: Consumer - Web / User Experience
Points: 5.0
Orchestra
Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client: Suntory Holdings / All Free (Non-Alcoholic Beer)
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
sangriana DROP
Agency: Hakuhodo Inc. / Tokyo
Client: Color's
Category: CSR - Collateral / Collateral
Points: 5.0
Celebs - George Clooney
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC
Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Celebs - Tilda Swinton
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC
Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 5.0
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems
Category: Craft - Animation / Animation
Points: 5.0
The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Yaocho Bar
Category: Craft - Printing / Production / Printing / Production
Points: 5.0
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
3-second Cooking, Super Fried Dumpling
Agency: TOKYU AGENCY INC. / Tokyo
Client: NTT DOCOMO
Category: Consumer - Broadcast & Film / Branded Film
Points: 5.0
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Points: 5.0
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative
Category: Craft - Website Design / Website Design
Points: 5.0
The Way - Nagasaki Newspaper Delivering Route Mapping Project
Agency: DENTSU INC. / tokyo + DEC Management office / tokyo
Client: The Nagasaki Shimbun
Category: Craft - Data Visualization / Data Visualization
Points: 5.0
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative
Category: Innovation - Websites / Websites
Points: 5.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Best of Discipline Pencil
Points:
50.0
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Imayotsukasa Sake Brewery
Title:
Japanese Sake KOI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Open Road Project
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Shiseido
Title:
High School Girl?
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hori Architect
Title:
Blueprint of Typographic Landscape
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Rapyard
Title:
Loading
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Sagami Rubber Industries
Title:
Act of Love
Category:
Consumer - Websites / Cosmetics, Toiletries & Personal Care
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Kirin
Title:
Green Name
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Hachioji
Title:
TAKAO 599 MUSEUM
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Musashino Art University
Title:
Musashino Art University 2016
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
MARU
Title:
Paper Ripple
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Comexposium Japan
Title:
ANIMAZING JAPANESE PATTERN
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Nakagawa Masashichi Shoten
Title:
Posters of Nakagawa Masashichi Shoten 300th anniversary
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Heiwa Paper
Title:
Paper Sample Coaster
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
IMYTEC
Title:
Celebs - Bruce Willis
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Team Speed Chess
Title:
SPEED CHESS
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Title:
Prototyping System for Regional Economy and Society Bigdata Visualization System
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Nestle Japan / Japan Post
Title:
Kit Mail Hologram
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Suntory Holdings / All Free (Non-Alcoholic Beer)
Title:
Orchestra
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Color's
Title:
sangriana DROP
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
IMYTEC
Title:
Celebs - George Clooney
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
IMYTEC
Title:
Celebs - Tilda Swinton
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
NTT DOCOMO
Title:
3-second Cooking, Super Fried Dumpling
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Award:
2016 Design Merit Award
Points:
5.0
Client:
Dimension Point / Avex Music Creative
Title:
Namie Amuro ?Anything? for Google Chrome
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
The Nagasaki Shimbun
Title:
The Way - Nagasaki Newspaper Delivering Route Mapping Project
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Dimension Point / Avex Music Creative
Title:
Namie Amuro ?Anything? for Google Chrome
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
