The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Craig Allen

Client

Title

Category

Award

Points

Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 25.0
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single Points: 25.0
Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 25.0
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign Points: 15.0
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 15.0
Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods Points: 15.0
MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 15.0
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel Points: 15.0
Smell Better than Yourself Print - Library Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single Points: 5.0
Smell Better than Yourself Print - Elevator Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single Points: 5.0
Blown Mind Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0
Motorcycle Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Sea Captain Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

2012 Advertising Gold Pencil

25.0

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

2012 Interactive Gold Pencil

25.0

Old Spice

Charmin

Consumer Television / :20 and Under - Single

2012 Advertising Gold Pencil

25.0

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Gold Pencil

25.0

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

2012 Advertising Silver Pencil

15.0

Old Spice

Bounce

Consumer Television / :30/:25 - Single

2012 Advertising Silver Pencil

15.0

Old Spice

Devastating Explosions

Websites / Consumer Goods

2012 Interactive Silver Pencil

15.0

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

2012 Interactive Silver Pencil

15.0

Old Spice

Old Spice YouTube

Best Brand Channel

2012 Branded Entertainment Silver Pencil

15.0

Old Spice

Smell Better than Yourself Print - Library

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

Old Spice

Smell Better than Yourself Print - Elevator

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

Old Spice

Blown Mind

Consumer Television / :20 and Under - Single

2012 Advertising Merit Award

5.0

Old Spice

Motorcycle

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

Old Spice

Sea Captain

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

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