The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


DDB Worldwide

Client

Title

Category

Award

Points

Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions Points: 25.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Experiential Radio & Audio Points: 25.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio Points: 25.0
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Brand Installations Points: 25.0
Perussian Prices Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima Client: Plaza Vea Category: Brand Installations Points: 25.0
Grave of Thrones Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney Client: Foxtel Category: Craft / Art Direction Points: 25.0
Grave of Thrones Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Experiential & Installations / Experiential & Immersive Points: 25.0
History Blocks Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical Points: 15.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single Points: 15.0
L05T Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Innovation in Film Points: 15.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media Points: 15.0
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization Points: 15.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential Points: 15.0
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting Points: 15.0
#LIBERTYEQUALITYPATERNITY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing Points: 15.0
Green Dawn Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio Points: 10.0
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations Points: 10.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single Points: 10.0
The Fall Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single Points: 10.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Physical Items Points: 10.0
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand Points: 10.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single Points: 10.0
The Black Laundry Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations Points: 10.0
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign Points: 10.0
Do Your Peace Agency: Interbrand / New York Client: Peace One Day Category: Branding / Rebranding Points: 2.0
Judgeable Covers Collections Agency: Africa / Sao Paulo Client: E-Galaxia Category: Editorial / Digital Publications Points: 2.0
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Promotional / Collateral Items Points: 2.0
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Single Points: 2.0
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Out of Home / Series Points: 2.0
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction Points: 2.0
Great Stories Are Timeless Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Illustration Points: 2.0
Footbraille Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya Client: Digi.com Berhad Category: Innovation in Design Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Live Webcast Points: 2.0
Let's Get Electric! Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Music Videos Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Games / Digital & Physical Points: 2.0
The Drawing Agency: DDB Group Italy / Milan + Karen Film / Milan Client: IKEA Italy Category: Experiential / Brand Installations Points: 2.0
3D Activist Agency: Alma DDB / Miami Client: Change the Ref Category: Experiential / Live Events Points: 2.0
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Live Events Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Branded Entertainment Points: 2.0
Abbey Road with Park Assist Agency: NORD DDB AB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign Points: 2.0
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single Points: 2.0
C'est magnifique Agency: Romance / Paris + Intermarché / Paris Client: Intermarché Category: Television & VOD / Long Form - Single Points: 2.0
Feel the Power Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign Points: 2.0
Skittles Witch Agency: DDB / Chicago Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single Points: 2.0
Excitable Edgar Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising Points: 2.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Film Points: 2.0
#GoEqual Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Influencer Marketing / Single Channel Points: 2.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Influencer Marketing / Multi-Channel Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Community Building Points: 2.0

Samsung

Ad-within-an-ad-within-an-ad

Co-Promotions

2020 Integrated Gold Pencil

25.0

Ubisoft

Green Dawn

Experiential Radio & Audio

2020 Radio & Audio Gold Pencil

25.0

Ubisoft

Green Dawn

Innovation in Radio & Audio

2020 Radio & Audio Gold Pencil

25.0

Foxtel

Grave of Thrones

Brand Installations

2020 Experiential & Immersive Gold Pencil

25.0

Plaza Vea

Perussian Prices

Brand Installations

2020 Experiential & Immersive Gold Pencil

25.0

Foxtel

Grave of Thrones

Craft / Art Direction

2020 Experiential & Immersive Gold Pencil

25.0

Foxtel

Grave of Thrones

Experiential & Installations / Experiential & Immersive

2020 Out of Home Gold Pencil

25.0

Unesco

History Blocks

Games / Digital & Physical

2020 Branded Entertainment Silver Pencil

15.0

Samsung

Ad-within-an-ad-within-an-ad

Online Films & Video / Short Form - Single

2020 Film Silver Pencil

15.0

Lotto NZ

L05T

Innovation in Film

2020 Film Silver Pencil

15.0

Miller Lite

Cantroller

Innovation in Social Media

2020 Social Media Silver Pencil

15.0

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

2020 Direct Marketing Silver Pencil

15.0

Ubisoft

Green Dawn

Innovation in Experiential

2020 Experiential & Immersive Silver Pencil

15.0

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

2020 Creative Use of Data Silver Pencil

15.0

Marie Claire

#LIBERTYEQUALITYPATERNITY

Craft / Writing

2020 Print Silver Pencil

15.0

Ubisoft

Green Dawn

Audio

2020 Branded Entertainment Bronze Pencil

10.0

Highways England

BikerTek

Experiential / Brand Installations

2020 Branded Entertainment Bronze Pencil

10.0

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

2020 Film Bronze Pencil

10.0

Sony Interactive Entertainment

The Fall

Craft - Visual Effects / Single

2020 Moving Image Craft Bronze Pencil

10.0

Miller Lite

Cantroller

Physical Items

2020 Direct Marketing Bronze Pencil

10.0

Johnson & Johnson Pvt. Ltd.

Project Free Period

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Bronze Pencil

10.0

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

2020 Interactive & Online Bronze Pencil

10.0

Lion New Zealand

The Black Laundry

Experiential & Installations / Brand Installations

2020 Out of Home Bronze Pencil

10.0

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

2020 Print Bronze Pencil

10.0

Peace One Day

Do Your Peace

Branding / Rebranding

2020 Design Merit Award

2.0

E-Galaxia

Judgeable Covers Collections

Editorial / Digital Publications

2020 Design Merit Award

2.0

Volkswagen Sweden

Abbey Road with Park Assist

Promotional / Collateral Items

2020 Design Merit Award

2.0

Tribeca Film Festival

Great Stories Are Timeless

Out of Home / Single

2020 Design Merit Award

2.0

Tribeca Film Festival

Great Stories Are Timeless

Out of Home / Series

2020 Design Merit Award

2.0

Tribeca Film Festival

Great Stories Are Timeless

Craft / Art Direction

2020 Design Merit Award

2.0

Tribeca Film Festival

Great Stories Are Timeless

Craft / Illustration

2020 Design Merit Award

2.0

Digi.com Berhad

Footbraille

Innovation in Design

2020 Design Merit Award

2.0

Miller Lite

Cantroller

Live Webcast

2020 Branded Entertainment Merit Award

2.0

Volkswagen Sweden

Let's Get Electric!

Music Videos

2020 Branded Entertainment Merit Award

2.0

Miller Lite

Cantroller

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

IKEA Italy

The Drawing

Experiential / Brand Installations

2020 Branded Entertainment Merit Award

2.0

Change the Ref

3D Activist

Experiential / Live Events

2020 Branded Entertainment Merit Award

2.0

Highways England

BikerTek

Experiential / Live Events

2020 Branded Entertainment Merit Award

2.0

Miller Lite

Cantroller

Innovation in Branded Entertainment

2020 Branded Entertainment Merit Award

2.0

Volkswagen Sweden

Abbey Road with Park Assist

Innovation in Branded Entertainment

2020 Branded Entertainment Merit Award

2.0

Unilever - Marmite

Mind Control

Television & VOD / Short Form - Campaign

2020 Film Merit Award

2.0

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Intermarché

C'est magnifique

Television & VOD / Long Form - Single

2020 Film Merit Award

2.0

Sony Interactive Entertainment

Feel the Power

Television & VOD / Long Form - Campaign

2020 Film Merit Award

2.0

Mars Wrigley

Skittles Witch

Online Films & Video / Pre-Roll - Single

2020 Film Merit Award

2.0

John Lewis & Partners and Waitrose & Partners

Excitable Edgar

Cinema Advertising

2020 Film Merit Award

2.0

Unilever - Marmite

Mind Control

Innovation in Film

2020 Film Merit Award

2.0

Go Equal Movement

#GoEqual

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

Samsung

Ad-within-an-ad-within-an-ad

Influencer Marketing / Multi-Channel

2020 Social Media Merit Award

2.0

Miller Lite

Cantroller

Community Building

2020 Public Relations Merit Award

2.0

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