The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney
Client: Foxtel
Category: Craft / Art Direction
Points: 25.0
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client: Plaza Vea
Category: Brand Installations
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Brand Installations
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Innovation in Radio & Audio
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Experiential Radio & Audio
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Co-Promotions
Points: 25.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire
Category: Craft / Writing
Points: 15.0
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS)
Category: Creative Use of Data / Targeting
Points: 15.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Social Media
Points: 15.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Innovation in Experiential
Points: 15.0
L05T
Agency: DDB Group New Zealand / Auckland
Client: Lotto NZ
Category: Innovation in Film
Points: 15.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online Films & Video / Short Form - Single
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras
Category: Craft / Data-Driven Personalization
Points: 15.0
History Blocks
Agency: Africa / Sao Paulo
Client: Unesco
Category: Games / Digital & Physical
Points: 15.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite
Category: Newspaper / Campaign
Points: 10.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd.
Category: Single Country or Region / Consumer / Brand
Points: 10.0
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London
Client: Sony Interactive Entertainment
Category: Craft - Visual Effects / Single
Points: 10.0
The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland
Client: Lion New Zealand
Category: Experiential & Installations / Brand Installations
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Television & VOD / Short Form - Single
Points: 10.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England
Category: Experiential / Brand Installations
Points: 10.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Audio
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Single
Points: 10.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Pvt. Ltd.
Category: Sustainable Development Goals
Points: 2.0
Check it before it's removed
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Germany
Category: Sustainable Development Goals
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Innovation in Print
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Innovation in Print
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Typography
Points: 2.0
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen
Category: Craft / Writing
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Art Direction
Points: 2.0
Total Mess
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen
Category: Magazine / Campaign
Points: 2.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire
Category: Magazine / Single
Points: 2.0
Hashtags Don't Heal
Agency: DDB Mudra Group / Mumbai
Client: Khalsa Aid
Category: Newspaper / Campaign
Points: 2.0
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera
Category: Creative Use of Data / Targeting
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge
Category: Public Relations
Points: 2.0
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland
Client: New Zealand AIDS Foundation
Category: Public Relations
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Out of Home / Health & Wellness
Points: 2.0
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation
Category: Out of Home / Health & Wellness
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge
Category: Film / Health & Wellness
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Direct Marketing
Points: 2.0
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris
Client: Ubisoft
Category: Craft - Sound Design / Single
Points: 2.0
Up, Up & Toupée
Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client: Virgin Australia
Category: Craft - Visual Effects / Single
Points: 2.0
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client: Volkswagen UK
Category: Craft - Writing / Campaign
Points: 2.0
Feel The Power of Pro
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client: Sony Interactive Entertainment
Category: Craft - Direction / Single
Points: 2.0
Followers
Agency: DDB / Chicago
Client: Miller Lite
Category: Craft - Direction / Single
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement
Category: Community Building
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Plaza Vea
Title:
Perussian Prices
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Co-Promotions
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
Pink Ribbon Germany
Title:
Check it before it's removed
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Typography
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Total Mess
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Magazine / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
Khalsa Aid
Title:
Hashtags Don't Heal
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand AIDS Foundation
Title:
The HIV Positive Sperm Bank
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Virgin Australia
Title:
Up, Up & Toupée
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Followers
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Volkswagen UK
Title:
Movie Star Confidence
Category:
Craft - Writing / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel The Power of Pro
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Followers
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
