The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Radio & Audio
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Brand Installations
Points: 25.0
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima Client: Plaza Vea Category: Brand Installations
Points: 25.0
Grave of Thrones
Agency: Revolver/Will O'Rourke / Sydney + DDB / Sydney + Foxtel / Sydney Client: Foxtel Category: Craft / Art Direction
Points: 25.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions
Points: 25.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney Client: Foxtel Category: Experiential & Installations / Experiential & Immersive
Points: 25.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Experiential Radio & Audio
Points: 25.0
L05T
Agency: DDB Group New Zealand / Auckland Client: Lotto NZ Category: Innovation in Film
Points: 15.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Innovation in Experiential
Points: 15.0
Algorithm of Life
Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Points: 15.0
Necessary Discounts
Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Points: 15.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing
Points: 15.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Social Media
Points: 15.0
History Blocks
Agency: Africa / Sao Paulo Client: Unesco Category: Games / Digital & Physical
Points: 15.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single
Points: 15.0
Project Free Period
Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Pvt. Ltd. Category: Single Country or Region / Consumer / Brand
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online-only Video / Single
Points: 10.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
Points: 10.0
The Black Laundry
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland Client: Lion New Zealand Category: Experiential & Installations / Brand Installations
Points: 10.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single
Points: 10.0
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
Points: 10.0
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris Client: Ubisoft Category: Audio
Points: 10.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
Points: 10.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Branded Entertainment
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Radio & Audio
Points: 2.0
Skittles Witch
Agency: DDB / Chicago Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single
Points: 2.0
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Out of Home / Health & Wellness
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
Points: 2.0
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland Client: New Zealand AIDS Foundation Category: Public Relations
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland Client: Pet Refuge Category: Public Relations
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo Client: Go Equal Movement Category: Community Building
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Art Direction
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York Client: Tribeca Film Festival Category: Craft / Illustration
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Film
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm Client: Volkswagen Sweden Category: Physical Items
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo Client: AB Inbev (Budweiser) Category: Out of Home / Billboards & Transit
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris Client: Ubisoft Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Footbraille
Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya Client: Digi.com Berhad Category: Innovation in Design
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential / Brand Installations
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Craft / Use of Technology
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Integrated Branding Campaign
Points: 2.0
Cantroller
Agency: DDB / Chicago Client: Miller Lite Category: Innovation in Experiential
Points: 2.0
Face the hidden facts
Agency: NORD DDB / Stockholm Client: Tradera Category: Creative Use of Data / Targeting
Points: 2.0
Pay Per Beer
Agency: Africa / Sao Paulo Client: AB Inbev (Brahma) Category: Websites / E-Commerce
Points: 2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Plaza Vea
Title:
Perussian Prices
Category:
Brand Installations
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Craft / Art Direction
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Co-Promotions
Award:
2020 Integrated Gold Pencil
Points:
25.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Gold Pencil
Points:
25.0
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Penguin Books' Companhia das Letras
Title:
Necessary Discounts
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Miller Lite
Title:
Cantroller
Category:
Physical Items
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson Pvt. Ltd.
Title:
Project Free Period
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Lion New Zealand
Title:
The Black Laundry
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
New Zealand AIDS Foundation
Title:
The HIV Positive Sperm Bank
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Digi.com Berhad
Title:
Footbraille
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Merit Award
Points:
2.0
