The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 3.00
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV
Category: Experiential / Immersive / Events
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Innovation / New Ideas in Gaming
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Use of Gaming as a Tool
Points: 3.00
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor
Category: Film & Video for Good
Points: 3.00
Missed Calls
Agency: NORD DDB / Stockholm + New Land / Stockholm + Digital Fans / Stockholm + DDB House Agency / Stockholm
Client: Telenor
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 3.00
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 3.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Responsive Environments
Points: 3.00
TouchBoards Discount
Agency: Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client: Itaú
Category: Events / Hybrid
Points: 3.00
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Events / In-Person
Points: 3.00
The Parental Leave Mortgage
Agency: NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client: Nordea
Category: Innovation / New Ideas in Direct Marketing
Points: 3.00
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV
Category: Film & Video
Points: 3.00
The Parental Leave Mortgage
Agency: NORD DDB / Helsinki + NORD DDB / Stockholm + NORD DDB / Copenhagen
Client: Nordea
Category: Direct Marketing for Good
Points: 3.00
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
UninterruptAd
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Digital & Online / Websites & Mobile
Points: 3.00
Audience Delivery
Agency: DM9 / Sao Paulo
Client: iFood
Category: Digital & Online / Websites & Mobile
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Experiential / Brand Installations
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: B2B Communications
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Spatial Design / Experiential & Immersive
Points: 3.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics
Category: Data Visualization / Static or Dynamic
Points: 3.00
Rainbow Washing Detector
Agency: DDB MEXICO SA DE CV / México + Estudios Machina / Colombia + Porter Novelli / México + Habitant Productions / Mexico City
Client: Capaxia
Category: Data for Good
Points: 3.00
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics
Category: Data-Driven Personalization
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Use of Technology
Points: 3.00
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico
Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Points: 3.00
Reviews
Agency: Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client: Heinz
Category: Multicultural Impact
Points: 3.00
UninterruptAd
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Audio
Points: 3.00
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
The Game-Changing Announcement
Agency: adam&eveDDB / New York + adam&eveDDB / London + adam&eveStudios / London + Blinkink / London
Client: The International Paralympic Committee
Category: Social Media for Good
Points: 3.00
The Game-Changing Announcement
Agency: adam&eveDDB / New York + adam&eveStudios / London + International Paralympic Committee / Bonn + Blinkink / London
Client: The International Paralympic Committee
Category: Influencer Marketing / Single Channel
Points: 3.00
The Future Fan Stage
Agency: NORD DDB / Stockholm + Way Out West / Stockholm + DDB House Agency / Stockholm + Love Hultén / Stockholm
Client: Way Out West
Category: Innovation / New Ideas in Radio & Audio
Points: 3.00
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV
Category: Experiential Radio & Audio
Points: 3.00
Braided History
Agency: DDB Latina Puerto Rico / Guaynabo + L'Oréal Caribe / Guaynabo
Client: L'Oréal Caribe / Mizani
Category: Craft / Writing
Points: 3.00
The Beer Behind Backstage
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser
Category: Magazine / Series
Points: 3.00
Wrong Candidates
Agency: alma DDB / Miami
Client: Change the Ref
Category: Newspaper / Series
Points: 3.00
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's
Category: Current Event Response
Points: 3.00
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Events & Experiential
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Innovation / Execution in Out of Home
Points: 3.00
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI
Category: Craft / Art Direction
Points: 3.00
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI
Category: Out of Home for Good
Points: 3.00
Deal with the Trash
Agency: NORD DDB / Stockholm + OMD Sweden / Stockholm
Client: McDonald's
Category: Out of Home for Good
Points: 3.00
Reviews
Agency: Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client: Heinz
Category: Social Media for Good
Points: 3.00
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential / Immersive / Events
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Innovation / New Ideas in Gaming
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Telenor
Title:
Missed Calls
Category:
Film & Video for Good
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Telenor
Title:
Missed Calls
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Commerce
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
IAMS
Title:
Waylon
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Itaú
Title:
TouchBoards Discount
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
iFood
Title:
Audience Delivery
Category:
Events / Virtual
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events / In-Person
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Nordea
Title:
The Parental Leave Mortgage
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Film & Video
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Nordea
Title:
The Parental Leave Mortgage
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
UninterruptAd
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
iFood
Title:
Audience Delivery
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Experiential / Brand Installations
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
B2B Communications
Award:
2025 Design Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Points:
3.00
Client:
Capaxia
Title:
Rainbow Washing Detector
Category:
Data for Good
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Data-Driven Personalization
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Use of Technology
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Heinz
Title:
Reviews
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Budweiser
Title:
UninterruptAd
Category:
Audio
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
The International Paralympic Committee
Title:
The Game-Changing Announcement
Category:
Social Media for Good
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
The International Paralympic Committee
Title:
The Game-Changing Announcement
Category:
Influencer Marketing / Single Channel
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
KFC
Title:
Prize On The Bone
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Way Out West
Title:
The Future Fan Stage
Category:
Innovation / New Ideas in Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
L'Oréal Caribe / Mizani
Title:
Braided History
Category:
Craft / Writing
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Budweiser
Title:
The Beer Behind Backstage
Category:
Magazine / Series
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Newspaper / Series
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
McDonald's
Title:
Olympic Curry
Category:
Current Event Response
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Events & Experiential
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Innovation / Execution in Out of Home
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Craft / Art Direction
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
The Whopper Island
Category:
Use of Humor
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
McDonald's
Title:
Deal with the Trash
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Heinz
Title:
Reviews
Category:
Social Media for Good
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
