The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Points: 25.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 25.0
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 15.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 15.0
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 15.0
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 10.0
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
Reverse Test
Agency: McCann Worldgroup / Milano Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 5.0
South Pole
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 5.0
Way Better Rich Person TV Campaign
Agency: McCann / New York Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
The Other Letter
Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
Points: 5.0
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Points: 5.0
Client:
GEICO
Title:
It's What You Do
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Fondazione Exodus
Title:
Reverse Test
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Countdown
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
South Pole
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Countdown
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Whisper
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Ikea
Title:
The Other Letter
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Merit Award
Points:
5.0