The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
Social Influencer Marketing
- All
- Branded Entertainment
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Interactive
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
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Award
All
- All
- Gold Pencil
- Silver Pencil
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One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Brutal Cut
Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Points: 25.0
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Points: 15.0