The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Public Relations
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
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Award
Silver Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Ticket to Play
Agency: Weber Shandwick / New York
Client: Mattel Barbie
Category: Media Relations
Points: 15.0
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid
Client: Ministerio del Interior (Ministry of Interior)
Category: Events & Experiential
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Community Building
Points: 15.0