The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Interactive
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Cultural Driver
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
-
Award
Silver Pencil
- All
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Digital Puppetry
Agency: McCann / Melbourne
Client: Melbourne International Film Festival
Category: Experiential / Virtual Reality (VR)
Points: 15.0
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Innovation in Interactive / Online
Points: 15.0