The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Experiential / Virtual Reality (VR)
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft
Category: User-Generated Content
Points: 15.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Innovation in Branded Entertainment
Points: 15.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0